【文章內(nèi)容簡介】 dy to use list216。通過提供預(yù)定義已經(jīng)選好的醫(yī)生列表來幫助代表快速而容易的選擇目標(biāo)醫(yī)生216。Transparency on doctor coverage without regard to personal or individual bias216。在醫(yī)生選擇中透明而不帶有任何個人偏見216。Empowering managers to strategize on consecutive target lists by measuring target list profitable and sustainability216。授權(quán)經(jīng)理通過衡量目標(biāo)醫(yī)生列表的績效和保持率來制定連續(xù)性的目標(biāo)醫(yī)生列表戰(zhàn)略Contd..還有? Cycle Targets 階段性的目標(biāo)252。 Define fixed target cycle execution based on the cycle objectives for revenue realization and share of voice252。 基于銷售及市場占有率的目標(biāo)制定階段性的行動計劃252。 Define total No. of munication objectives for each Product/Service in the plan for all markets/regions252。 在計劃中對所有的市場 /地區(qū)制定每一個產(chǎn)品 /服務(wù)需要進(jìn)行溝通的總數(shù)252。 Define Target list of Doctors/Hospitals252。 制定醫(yī)生 /醫(yī)院列表252。 Define total No. of Calls for cycle252。 制定拜訪總數(shù)252。 Define total No. of Calls per Classification252。 基于不同醫(yī)生等級制定總的拜訪數(shù)量252。 Define total No. of Calls per Specialty252。 基于專業(yè)制定拜訪數(shù)量Contd..還有? Alerts and Reminders– 警報及提醒? Cycle Reports– 周期性的報告216。 Support business managers (sales marketing) to evaluate cycle effectiveness based on business realization and profitability216。 使業(yè)務(wù)部門的經(jīng)理 (銷售部及市場部 )能夠用實(shí)際達(dá)成率及利潤來評估本階段的工作效力216。 Index of Target Vs Achieved based on quantitative figures decided during the conception of the cycle plan (cycle targets)216。 使用在階段計劃中確定好的定量的數(shù)據(jù)來衡量指標(biāo)數(shù)據(jù)及實(shí)際完成情況216。 Scientific approach for measuring field force effectiveness216。 使用科學(xué)的手段來判斷銷售隊(duì)伍的工作效力216。 Calculating KPI’s based on field force call activity and report 216。 基于銷售隊(duì)伍的拜訪活動及報告來計算重要的性能指針Benefits to you… 好處是? Improved collaboration between Sales and Marketing? 促進(jìn)銷售部與市場部的協(xié)作? Define annual plan and quarterly sales plan? 制定每年計劃以及每個季度的銷售計劃? Consistent and Managed focus on right Product/Service, right Messaging and right Doctor? 達(dá)成我們的目標(biāo)：正確的產(chǎn)品 /服務(wù)，準(zhǔn)確的信息以及合適的醫(yī)生? Improve on operational efficiency and optimize on operation costs? 提高操作效率，優(yōu)化運(yùn)作成本? Arrive at an appropriate, profitable and acceptable field execution framework? 建立實(shí)用，有價值并且銷售隊(duì)伍樂于接受的模式? Budget plan and control by identifying resource required for cycle plan? 對于關(guān)鍵資源進(jìn)行預(yù)算的計劃和控制? Greater Doctor segmentation and targeting ? 目標(biāo)客戶管理及分級 (醫(yī)生 )? Convert market intelligence into corporate strategies? 把市場中發(fā)現(xiàn)的機(jī)會轉(zhuǎn)變成公司的戰(zhàn)略? Improved information dissemination for maximum coverage, impact and effectiveness? 通過擴(kuò)大信息的傳播面來加大醫(yī)生覆蓋，提高影響力及效率? Increase brand awareness and share of voice? 提高品牌知名度及擴(kuò)大市場占有率? Opportunity Management? 機(jī)會管理Benefits to you… 好處是? Analyze cycle plans to evaluate market perception and business dynamics? 通過分析階段性的計劃來評估市場及生意的發(fā)展趨勢? Total transparency in plan ? execution ? report ? quality ? productivity? 透明的進(jìn)程：計劃 執(zhí)行 報告 質(zhì)量 生產(chǎn)力? Close collaboration between managers and field force? 加強(qiáng)經(jīng)理及一線代表的合作? Supervise and monitor adherence to cycle plan? 指導(dǎo)并監(jiān)督計劃的執(zhí)行? Predict and pute field force effectiveness, customer satisfaction and call quality indices? 預(yù)測及計算銷售部門的效力，客戶滿意度以及拜訪質(zhì)量? Realtime view of cycle execution and measure of target Vs achievement? 實(shí)時獲取計劃執(zhí)行情況以及監(jiān)測指標(biāo)的實(shí)際達(dá)成情況? History information of previous cycle plans and executions? 提供歷史計劃與執(zhí)行情況查詢及分析? Enriched reporting analysis? 豐富的報表及分析功能Call Management 拜訪管理Calendar日歷Target List目標(biāo)醫(yī)生Product/Service產(chǎn)品 /服務(wù)CommunicationObjectives溝通目標(biāo)PreCall日拜訪計劃Medical DetailingCall拜訪內(nèi)容及報告Competition競爭對手Coverage Team負(fù)責(zé)的代表Resource資源 Activities活動Call Ranking拜訪排名Missed Call未完成的拜訪Joint Call隨訪，協(xié)訪Alerts Reminders提醒Report報告CRM helps you to…CRM 能做到? Plan, schedule, view and modify calls in best turnaround time? 易于查看，修改，匯報計劃和進(jìn)度? Share call plan and other activities with managers? 經(jīng)理也可以實(shí)時的看到代表的拜訪計劃和活動? Select Doctor for appointment in easy and simple steps? 易于安排醫(yī)生拜訪? A prehensive view of all resources and other value added insights necessary to make the call a plete success? 易于看到與拜訪相關(guān)的所有信息，資源? Snapshot of previous calls made to the Doctor by the Doctor coverage team