超市陳列管理(編輯修改稿)
2025-01-31 06:54 本頁面
【文章內(nèi)容簡介】 time to read 23 words ? The twilight zone: Don’t place anything important at the entrance. It takes some time for the customers to orientate themselves when they enter a store ? The faster we walk, the less we see: Make the customer slow down as soon as possible ? The best place in the store: To the right in the beginning of the store, just when the customer has slowed down (in most western countries) About of a stores sales es from of the customer 80% 20% What Women Want Women ? Shopping is female ? Woman take pleasure in shopping and therefore demands more of shopping environment ? Woman like to shop with friends ? Woman want more space around them when they look at products, so they don’t feel they are in the way ? Women generally care that they do well in even the smallest act of purchasing and take pride in their ability to select the perfect thing ? In fact its women, not men, who plumbs the metaphysics of shopping ? Shopping is still and always meant mostly for females. When men shop, they are engaging in what is inherently a female activity What makes women such heroic shoppers? ? Shopping was what got the housewife out of the house ? Shopping gave women a good excuse to sally forth, sometimes even in blissful solitude, beyond the clutches of family Woman: Time in Store Longest time in store Shortest time in store ? Woman with a female panion (8min 15 sec) ? Woman with children (7min 19sec) ? Woman alone (5min 2sec) ? Woman with a man (4min 41sec) Shop Like a MAN MAN ? Men has no apparent joy in shopping finds what they want with a minimum of looking and get out fast ? Men moves faster than woman through a store ? It is hard to get men to look at something they don39。t intend to buy ? They don39。t like to ask the staff – . Tries to find the right section 1 or 2 times, then give up an leave ? The man almost always pays ? Men like to get there information about products from written sources instead of asking in the store BUYS ANYTHING THAT GOES INSIDE THE HOUSE BUYS ANYTHING THAT GOES OUTSIDE THE HOUSE Kids KIDS ? Exuberant participants in the world of objects ? Children consume more mass media than adults do ? If a store is unweling to kids the parent
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