奧美廣告_brandimpact_media_planning(編輯修改稿)
2025-01-28 16:57 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 uency? ? On brand’s image? ? On sales? ? What is the decay in effect? SLIDE 12 MEDIA PLANNING Largest and most prehensive study ever: ? Realworld observation of effectiveness ? 10 Brands ? 300+ Sites ? 100,000+ Users surveyed ? Frequency and decay measured SLIDE 13 MEDIA PLANNING Frequency and decay are key variables in planning media: ? 7 levels of frequency ? 3 levels of decay ? Investigate relationship with site affinity and context targeting SLIDE 14 BrandImpact? Media Planning SLIDE 15 WE NEED YOUR HELP SLIDE 16 You Can Help! Two opportunities for participation 1. Randomly sampling users for participation 2. Let AdForce serve some of your ads ? One or more campaign, anything will help. ? How it works: Example: 1,000,000 impressions for “Schick” ? AdForce will deliver 1,000,000 impressions for “Schick”, and will also deliver 10,000 impressions for the IAB study to participants. SLIDE 17 AdForce Ad Ser
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1