某汽車公司案例分析(英文版)(編輯修改稿)
2025-01-20 15:57 本頁面
【文章內(nèi)容簡(jiǎn)介】 SO WO WT Technology advantage Location advantage Sharing of achievements in research concept Marketing strategy Distribution advantage Pricing not strictly conform to the global standards of price system Audi to enter the market earlier Toyota39。s low cost Stakeholder analysis 1. The distributor and agents unity 2. Suppliers 3. Consumers care Main petitor analysis ? Mercedes BMW39。s main rival. In each of the series BMW models Mercedes have corresponding basic models. 。 ? Audi In China, the Audi entre early, give a person an official car image, enhance the grade of Audi, launche a strong challenge to Mercedes and BMW at every levels. 。 ? Other brand Other highgrade brand such as Porsche, Volvo, Lincoln, Cadillac also cause BMW great petitive pressure. Sheer Driving Pleasure Strategy analyze Growth strategy 1. Accelerate the construction of marketing work 2. Fast localization of production 3. Accelerate
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