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其參加活動(dòng) 提醒客戶準(zhǔn)時(shí)參加活動(dòng) Prompt the clients to timely attend the activity 二手車置換、新車試駕、奧迪二手車業(yè)務(wù)講解、限購政策之二手車置換、交車儀式 UC replacement , New car test drive, Audi secondhand car business introduction, car purchasing restraint policy secondhand car replacement , handover ceremony. 后續(xù)銷售跟進(jìn) 評(píng)估價(jià)格 2個(gè)月有效 Followup service by sales Evaluation price is valid within 2 months 整體概況 General Overview 階段日程規(guī)劃 Agenda planning 二手車業(yè)務(wù)趣味演示 Secondhand car business interesting show 奧迪二手車業(yè)務(wù)講解Introduction to Audi secondhand car business 限購政策二手車業(yè)務(wù)的優(yōu)勢(shì) Advantages of secondhand car business under car purchasing restraint policy 二手車優(yōu)惠置換政策 Policies secondhand car replacement 新車試駕 New car test drive 整體概況 General Overview 了解 Understand 熟知 Know 解決辦法 Solution 辦法 的好處 Advantages of the method 切身體驗(yàn) Personal experience 初步了解二手車業(yè)務(wù),產(chǎn)生好感和好奇 Primarily know secondhand car business, generate favor and curiosity. 讓客戶知道換購比新購簡(jiǎn)單方便 Let clients know that replacement is simpler and more convenient than purchasing a new car 奧迪二手車業(yè)務(wù)可以幫助客戶實(shí)現(xiàn)置換 Audi secondhand car business can assist clients to achieve replacement 奧迪二手車多重優(yōu)惠政策刺激客戶置換車輛stimualte clients to replace the cars with Audi secondhand car several preferential policies 體驗(yàn)意向置換車輛Experience intent replacement of car 客戶信息接受流程 Client information receiving flow 活動(dòng)流程 Activity flow 整體概況 General Overview 時(shí)間 Time 14:0014:30 嘉賓簽到,參觀情景展示,置換禮品 Guests register and visit the scene show, get gift 14:0014:30 暖場(chǎng) Warmup 14:3014:35 魔術(shù)表演,結(jié)合二手車翻新概念,與嘉賓互動(dòng)等 Magician performance, interact with guest with the concept of secondhand car refitting 14:3514:45 視頻:奧迪二手車業(yè)務(wù)介紹 Video: Audi secondhand car business introduce the 14:4514:50 主持人開場(chǎng) Presenter declares the begin of the activity 14:5014:55 總部領(lǐng)導(dǎo)致辭 Headquarter leader gives speech 14:5515:00 經(jīng)銷商領(lǐng)導(dǎo)致辭 Dealer leader gives speech 15:0015:10 視頻:經(jīng)銷商實(shí)力展示 Video: dealer strength show 15:1015:20 小品形式:限購政策之二手車置換解讀,其他車型置換 C7案例 15:2015:25 互動(dòng)問答 Interactive QA 15:2515:30 中場(chǎng)休息,茶歇?;ㄊ秸{(diào)酒表演 15:3015:40 小品形式:奧迪品薦二手車業(yè)務(wù)介紹 Opusculum mode: Audi appreciation secondhand car business introduce (經(jīng)銷商表演) 15:4015:55 二手車評(píng)估 Secondhand car evaluation 15:5516:00 游戲,二手車價(jià)格競(jìng)猜 Game, secondhand car price guessing 16:0016:10 交車儀式 Handover ceremony 16:10 分組體驗(yàn),新車試駕 +嘉賓二手車評(píng) 估 +二手車拍賣(活動(dòng)結(jié)束后嘉賓自行選擇參加) Grouping experience, new car test drive +guests secondhand car evaluation +Secondhand car auction (guests may attend after the activity) 目錄 Contents ? 活動(dòng)背景 Activity Background ? 活動(dòng)目的 Activity Purpose ? 活動(dòng)策略 Activity strategy ? 活動(dòng)亮點(diǎn) Activity highlight