物流客戶關(guān)系管理外文翻譯(編輯修改稿)
2024-09-19 09:22 本頁面
【文章內(nèi)容簡介】 acteristics, also want to note CRM system and enterprise other management system of coordination.According to the requirement analysis, can draw system flowcharts are as follows:2. Market demand analysisThe current CRM software is still in the initial stage, function module structure is endless and same, but its basic needs are the same, its main technical requirements should include six aspects: 1 information analysis ability CRM has large customers and potential customers information, enterprise should make full use of these information analysis, makes policymakers grasp of the information, thus can more fully timely decision making. Good business intelligence is the enterprise half of success. 2 to customer interaction channels of integrated ability The integration of multichannel function of CRM solutions with parts of integration is equally important. Whether the customer is and enterprise connected or contact with sales staff, to customer interaction should is seamless, unified and efficient. The same channel can also bring internal efficiency. 3 support network application ability In support of both within and outside the enterprise interaction and business processing aspect, Web bigger role, this makes the CRM Internet functions more and more important. Such as, the network can provide support for emerce channel. In order to make customers and enterprise employees convenient application CRM, need to offer standardized web browser, allows the user to almost don39。t need training, it can use the system. In addition, if through the network to provide online feedback words and can be promptly transmits information to the pany39。s aftersales service department, this would retain customers (especially distance is farther) and make friend. Performance Four construction centralized information repository ability Using the information, realtime centralization of customer information, can make each business departments and function modules of information can unify between. 5 on workflow to integrated ability The workload is to related documents and work rules for specific arrangement gives automation business process of specific steps. CRM solutions should have strong function, provide support for interdepartmental working, make these work can dynamic, seamless integration. 6 and ERP function integration If CRM and ERP and financial, inventory, manufacturing, distribution, logistics and human resources, to be connected to a customer interaction cycle, this integration among systems can make the enterprise business intelligence collection, rather than low levels of data synchronization. 3. Supply chain management and customer relationship management1, supply chain management (SCM) and customer relationship management (CRM) relationship Supply chain management and customer relationship management is the biggest have in mon is that the customer. At present, the enterprise must be all in improving customer service levels at the same time the lower operating cost, to increase market reaction speed must have the time for customers to more choice. The absolute attention to customer needs is the supply chain development principle and target, thus supply chain from the customer, to customer over. Start Supply chain management thoughts from previous push type to take the customer demand as the dynamic rumsfeld supply chain management, attaching more importance to the customer. Displays in: take the customer demand as major premise, through the supply chain in the enterprise39。s close cooperation, effective for customers to cr
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