【文章內(nèi)容簡介】 .................46 面試考核階段 ....................................................................................................47 錄用階段 ...........................................................................................................48 (1)、錄用原則 ................................................................................................48 (2)、審核資料 ................................................................................................49 (3)、檔案存檔及安排工作 ...............................................................................49 培訓及試用階段 ................................................................................................49 (1)、崗前培訓 ................................................................................................49 (2)、在崗培訓 ................................................................................................50 (3)、試用 .......................................................................................................50 員工轉正定崗階段 .............................................................................................50 二、相關人事考核規(guī)定 .........................................................................................................50 (一 )、績效考核規(guī)定 ......................................................................................................50 (二 )、薪酬管理規(guī)定 ......................................................................................................54 三、勞動法規(guī) .......................................................................................................................59 劉一手管理模式 第 4 頁 共 400 頁 四、員工儀容儀表規(guī)定 .........................................................................................................59 五、營銷管理 .......................................................................................................................66 (一 )、如何制訂營銷計劃與預算 ....................................................................................67 （ 1）何為營銷計劃 ................................................................................................67 （ 2） 營銷計劃的制定 .............................................................................................67 (二 )、如何制訂餐飲營銷方案 ........................................................................................69 （ 1）餐飲市場環(huán)境 ................................................................................................69 （ 2） 餐飲調(diào)研預測 ................................................................................................69 （ 3）、餐飲營銷戰(zhàn)略 ......................................................................................................71 （ 4）、餐飲營銷策略 ......................................................................................................72 （ 5）、餐飲營銷詳細計劃和預算 ....................................................................................73 （ 6）、餐飲營銷組織和控制 ...........................................................................................75 （ 7）、營銷總結 .............................................................................................................75 (三 )、如何有效實施營銷計劃與方案 .............................................................................75 1 .組織調(diào)整 ...........................................................................................................76 2 .形成規(guī)章制度 ....................................................................................................76 3 .協(xié)調(diào)各種關系 ....................................................................................................76 4 .有效控制 ...........................................................................................................76 (四 )、客戶關系管理基礎理論 ........................................................................................76 ........................................................................................76 ...........................................................................................76 ....................................................................................76 .............................................................................77 ...........................................................................................77 (五 )、客戶關系管理基本方法與技巧 .............................................................................77 (六 )、如何管理客戶檔案 ...............................................................................................78 一、什么是客戶檔案 ...............................................................................................78 二、建立客戶檔案的目的 ........................................................................................79 三、如何管理客戶檔案 ...........................................................................................79 基本管理 ....................................................................................................79 其他一些重要的檔案管理方法 ....................................................................79 (七 )、如何與客戶保持良好關系 ....................................................................................80 1 、客戶參與式管理 ...............................................................................................80 2 、特別優(yōu)惠 權（ VIP） .........................................................................................80 3 、個性化服務（顧客的） ....................................................................................80 4 、節(jié)日及特殊日子的問候和祝福 ..........................................................................81 5 、對新產(chǎn)品優(yōu)先知情權 ........................................................................................81 6 、關注顧客需求、替客戶著想 .............................................................................81 7 、正確對待及處理顧客投訴 .................................................................................81 六、車輛安全管理 ...................................................................................................