【文章內(nèi)容簡(jiǎn)介】 showing them how to do everything from changing their reception areas which tend to be very offputting with their highfronted reception desks to how to make small talk that is less formal and rigid. Companies rebrand themselves all the time, spending millions on new office interiors and so on. But without an underlying change of attitudes, it can prove an empty exercise.39。 She argues that for individuals too, there must be more than a surface change, as rebranding goes deeper than a mere change of wardrobe. Beyond advice on appearance, she tells clients, 39。Remind yourself of what you are selling: the personal values that prise your brand. Learn to present yourself in a way that will project what you want to deliver. Lifelong learning is essential, together with the sort of discovery and adventure that promote personal growth. Always have an uptotheminute CV ready to print out, refreshing it every few months with your most recent achievements, just to remind others of your brand value.39。 She believes it is essential that you understand both your public self and your private self, as well as your blind spots and your potential, in order to create an effective brand. The public self is the image you project to the world, the private self is what you know about yourself but others don39。t, arid blind spots are those things that others see about you but you can39。t see for yourself. By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots, you will increase not only your potential to influence others, but also your selfesteem and selfconfidence.39。 13 In the first paragraph, Mary Spillane says people should learn how to market themselves because A it encourages panies to give them a job for life. B in the future it will be a pany requirement. C in many careers it is being difficult to succeed. D it will help them adapt to developments in the job market. 14 Spillane says that, when creating a personal brand, it is important to A change things depending on the circumstances. B decide what image people would like you to present. C make sure that colleagues feel at ease with your image. D follow the example of someone in the pany you work for. 15 What do we learn about Spillane in the third paragraph? A She is embarrassed about her career with a cosmetics pany. B She doesn39。t like talking about her academic background. C She has qualifications many people are unaware of. D She worries about how other people see her. 16 Which problem does Spillane refer to when talking about the panies she is presently working with? A They find it difficult to accept her ideas. B They are unaware of how to rebrand themselves. C They don39。t want to spend large amounts of money. D They are unwilling to modernise their work environment. 17 When advising people on rebranding themselves, Spillane tells them to A attend courses to gain specialist skills. B update regularly their written proof of what they can do. C try out different ways of presenting themselves to others. D remember that what they look like is the most important point. 18 Spillane says that, in order to rebrand yourself successfully, it is important to A ask for other people39。s opinions about your image. B feel confident about what you are trying to achieve. C learn how to make use of all aspects of your character. D model yourself on people with a certain amount of influence. 《How to market yourself》，怎樣開(kāi)發(fā)你自己。這篇文章主要是一個(gè)專(zhuān)家（Mary Spillane）對(duì)個(gè)人在職業(yè)生涯中的一些建議，包括怎么定位、怎樣正確認(rèn)識(shí)自己等等。很實(shí)用很中肯的一篇文章?？磥?lái)這國(guó)外的專(zhuān)家并不也是夸夸其談之輩啊。 13題，問(wèn)第一段Mary Spillane認(rèn)為人們應(yīng)該學(xué)會(huì)開(kāi)發(fā)他們自己的原因是什么。第一段里這個(gè)專(zhuān)家認(rèn)為就業(yè)機(jī)會(huì)在減少，job不存在了，存在的是work，在未來(lái)十年所有人都將成為才華和能力的提供者（supplier），而不是員工（staff），老板將變成自己的客戶(hù)。從專(zhuān)家的這段話(huà)可以看出她認(rèn)為人們應(yīng)該學(xué)會(huì)開(kāi)發(fā)自己的原因是適應(yīng)就業(yè)市場(chǎng)的發(fā)展，也就是D答案所說(shuō)的。A在原文沒(méi)有提到，B的理解有誤，原文說(shuō)there is only one firm to join for life: Me plc。生活中只有一個(gè)值得加入的公司：自我公司。這句的意思還是說(shuō)人們要學(xué)會(huì)開(kāi)發(fā)自己，而不是將來(lái)有公司需要。C在原文中也沒(méi)有提到。 14題，問(wèn)在創(chuàng)造個(gè)人品牌的時(shí)候，很重要的是什么。答案是第二段的最后一句：You have to decide what central values you want to project, and also what may need to alter from situation to ，同時(shí)還有哪些是需要隨著環(huán)境的改變而改變的。A的表述正確，根據(jù)環(huán)境來(lái)改變事情。B不對(duì)，不是說(shuō)決定人們想要你呈現(xiàn)的形象，而是自己決定自己想要建立的中心價(jià)值。C、D在原文都沒(méi)有提到。15題，問(wèn)第三段可以了解到Spillane的什么事。第三段介紹說(shuō)這個(gè)女人曾經(jīng)經(jīng)營(yíng)過(guò)一家化妝品公司，但其實(shí)她還擁有信息科學(xué)和政治的碩士學(xué)位。當(dāng)在化妝品公司的時(shí)候她試圖把學(xué)歷的一面深藏不露，但是現(xiàn)在換了一家公司，她迫不及待的想將這一面給展現(xiàn)出來(lái)。從這些可以看出這個(gè)女人的思路：需要哪一面就表現(xiàn)哪一面。15題的答案是C：她擁有的素質(zhì)很多人都不知道。A不對(duì)，沒(méi)有提到尷尬，B不對(duì)，在適當(dāng)?shù)臅r(shí)候才會(huì)去談?wù)撟约旱膶W(xué)歷背景，D在原文也沒(méi)有提到。 16題，問(wèn)Spillane指出了現(xiàn)在工作公司的什么問(wèn)題。答案是第四段的這么一句：they don39。t have any idea of what their brand should be, and are still very traditional even when talking about being ，同時(shí)在談到變得現(xiàn)代時(shí)依然很傳統(tǒng)。這一段是講這個(gè)公司在轉(zhuǎn)變時(shí)的一些問(wèn)題，他們投入了巨大的財(cái)力想重新樹(shù)立自己的品牌，但是沒(méi)有一個(gè)深層次的態(tài)度的轉(zhuǎn)變，是很難有實(shí)效的。答案是B，不知如何重新樹(shù)立自己的品牌。A不對(duì)，沒(méi)有說(shuō)不愿意接受，C不對(duì)，公司投入巨大，D不對(duì)，不是不愿意現(xiàn)代化，而不知道怎么現(xiàn)代化，說(shuō)要現(xiàn)代化還是顯得很傳統(tǒng)。 17題，問(wèn)對(duì)于想要重新樹(shù)立自己品牌的個(gè)人，Spillane的建議是什么。答案是第五段的最后一句：Always have an uptotheminute CV ready to print out, refreshing it every few months with your most recent achievements時(shí)刻要有一個(gè)準(zhǔn)備打印的最新的簡(jiǎn)歷，每隔幾個(gè)月用你最新的成績(jī)來(lái)更新一次。總結(jié)起來(lái)就是B選項(xiàng)所說(shuō)的“固定更新關(guān)于自己能做什么的書(shū)面證明”。 18題，問(wèn)為了能成功的重新樹(shù)立自己的個(gè)人品牌，很重要的是什么。最后一段強(qiáng)調(diào)了人應(yīng)該了解自己的幾個(gè)方面：公我（public self）、私我（private self）、盲點(diǎn)和潛力,并且分別介紹了四種方面的含義。答案是這么一句，需要提煉總結(jié)：By deciding what image you want other people to see, emphasising more of your private self and sorting out a few blind spots。更多的強(qiáng)調(diào)私我，并且挑選出一些盲點(diǎn)?？偨Y(jié)起來(lái)就是B所說(shuō)的：學(xué)會(huì)怎樣全面利用自己性格的各個(gè)方面。 理解一下D選項(xiàng)一個(gè)詞組的含義：model yourself on(after) somebody：to try to be like someone else because you admire them 這篇文章其實(shí)并不難，但是很有實(shí)用價(jià)值。某些地道的商務(wù)英語(yǔ)表述可以用在口語(yǔ)里，而更具意義的是，這篇文章里提到了一些關(guān)于個(gè)人職業(yè)的建議，很中肯，值得人參考。 jobs don39。t exist, work exists. In the next decade most of us will be suppliers, not staff. We will have clients not ，不應(yīng)該把自己看做是給老板打工的。每個(gè)人都是自己的老板，出售自己的才學(xué)和能力，老板只是自己的客戶(hù)。有了這樣的心態(tài)，人在工作中就會(huì)變得積極主動(dòng)。不過(guò)有一點(diǎn)，客戶(hù)的質(zhì)量一定要好好把握啊 You have to decide what central values you want to project, and also what may need to alter from situation to ，并且相機(jī)而動(dòng)。 Remind yourself of what you are selling: the personal values that prise your brand. Learn to present yourself in a way t