會(huì)展與旅游學(xué)院(編輯修改稿)
2024-07-22 00:59 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 trade fair and congress centres, conference hotels and multipurpose halls and stadiums. They are able to work on their own on part projects. Equally, they understand the objectives, processes and management tasks of municipal and regional tourism organisations（Visitors and Convention Bureaus）.課程代碼：課程名稱（中文）：會(huì)展模擬課程名稱（英文）：Event Practice學(xué) 分 數(shù)：2周 課 時(shí)：預(yù)修課程：主要內(nèi)容：本課程主要是將會(huì)展策劃和管理專業(yè)的各門專業(yè)基礎(chǔ)課和專業(yè)課整合起來, 運(yùn)用會(huì)展操作模擬軟件，圍繞會(huì)展活動(dòng)業(yè)務(wù)操作的各個(gè)環(huán)節(jié)的目標(biāo)設(shè)定、基礎(chǔ)程序、實(shí)施手段、效果檢測(cè)等主要內(nèi)容展開模擬訓(xùn)練,使學(xué)生通過學(xué)習(xí),了解自己將來所從事職業(yè)的特征、性質(zhì)與職能，加深對(duì)會(huì)展活動(dòng)的整體認(rèn)識(shí)。以便在未來的實(shí)習(xí)和工作期間，能夠在具體的展覽業(yè)務(wù)實(shí)踐中予以應(yīng)用，保證實(shí)習(xí)工作更富有條理性和整體性。課程代碼：課程名稱（英文）：Human Resource Management課程名稱（中文）：人力資源管理學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：主要內(nèi)容：Students receive an insight into the main fields of Human Resource Management and get to know the respective problem areas and possibilities for solutions. Additionally they acquire employment law basics which are central to Human Resources.課程代碼：課程名稱（英文）：Cultural Management課程名稱（中文）：文化管理學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：主要內(nèi)容：⒈To raise the awareness of different cultures at national and organisational level. To understand how culture is developed. ⒉To understand how to cope with different cultures. ⒊To understand the plexity of the term and its major elements.課程代碼： 課程名稱（中文）：第二外語(yǔ)（德語(yǔ)）（1）amp。（2）課程名稱（英文）：German （1）amp。（2）學(xué) 分 數(shù)：4 amp。 4周 課 時(shí)：4 amp。 4預(yù)修課程：主要內(nèi)容：Deepening the knowledge of grammatical structures. Extending municative petences in everyday life and professional situations. Analysing and reproducing texts about regional studies. Reflecting cultural peculiarities and differences.課程代碼：課程名稱（英文）：Practical Simulation Training課程名稱（中文）：展會(huì)模擬學(xué) 分 數(shù)：2周 課 時(shí)：2預(yù)修課程：所有專業(yè)課主要內(nèi)容：The aim is that students are given prehensive information about the tasks and functional departments of the respective panies and enabled to work there in a projectspecific way. A further goal is that they get to know the procedures and daily work of these departments and work independently on a task for the pany. It is also intended that they extend their skills in the transfer of the knowledge acquired of business methods, tools and concepts to concrete problems課程代碼：課程名稱（中文）：信息管理原理課程名稱（英文）：Principles of Information Management學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：有關(guān)計(jì)算機(jī)課主要內(nèi)容：⒈The students shall define and delimit processes which require IT support realise and prehend the specific functionalities of integrated application and munication systems⒉Understand the logical, mathematical and technical principles of puter systems⒊Discuss the coverage of application systems with the IT management⒋Understand important tasks of the IT management⒌Draw up logical structure and course models safely use office applications which are essential for business economists⒍Train themselves in the operation of standard applications.課程代碼：課程名稱（中文）：城市會(huì)展業(yè)發(fā)展規(guī)劃課程名稱（英文）：The Planning of Urban Convention Exhibition Industry Development學(xué) 分 數(shù)：2周 課 時(shí)：2預(yù)修課程：主要內(nèi)容：目前中國(guó)許多城市大力發(fā)展會(huì)展，但在發(fā)展的過程中存在諸多問題，例如城市會(huì)展定位盲目、相關(guān)產(chǎn)業(yè)政策乏力。本課程通過對(duì)中外城市會(huì)展業(yè)發(fā)展進(jìn)行系統(tǒng)介紹，借鑒國(guó)外成功的會(huì)展發(fā)展經(jīng)驗(yàn)，探討我國(guó)城市會(huì)展業(yè)發(fā)展的思路。課程代碼：課程名稱（中文）：會(huì)展概論課程名稱（英文）：Introduction to the MICE Industry學(xué) 分 數(shù)：2周 課 時(shí)：2預(yù)修課程：主要內(nèi)容：概括性地介紹會(huì)展業(yè)的基本原理和時(shí)代理念，系統(tǒng)地
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