【文章內容簡介】 trade fair and congress centres, conference hotels and multipurpose halls and stadiums. They are able to work on their own on part projects. Equally, they understand the objectives, processes and management tasks of municipal and regional tourism organisations（Visitors and Convention Bureaus）.課程代碼：課程名稱（中文）：會展模擬課程名稱（英文）：Event Practice學 分 數(shù)：2周 課 時：預修課程：主要內容：本課程主要是將會展策劃和管理專業(yè)的各門專業(yè)基礎課和專業(yè)課整合起來, 運用會展操作模擬軟件，圍繞會展活動業(yè)務操作的各個環(huán)節(jié)的目標設定、基礎程序、實施手段、效果檢測等主要內容展開模擬訓練,使學生通過學習,了解自己將來所從事職業(yè)的特征、性質與職能，加深對會展活動的整體認識。以便在未來的實習和工作期間，能夠在具體的展覽業(yè)務實踐中予以應用，保證實習工作更富有條理性和整體性。課程代碼：課程名稱（英文）：Human Resource Management課程名稱（中文）：人力資源管理學 分 數(shù)：3周 課 時：3預修課程：主要內容：Students receive an insight into the main fields of Human Resource Management and get to know the respective problem areas and possibilities for solutions. Additionally they acquire employment law basics which are central to Human Resources.課程代碼：課程名稱（英文）：Cultural Management課程名稱（中文）：文化管理學 分 數(shù)：3周 課 時：3預修課程：主要內容：⒈To raise the awareness of different cultures at national and organisational level. To understand how culture is developed. ⒉To understand how to cope with different cultures. ⒊To understand the plexity of the term and its major elements.課程代碼： 課程名稱（中文）：第二外語（德語）（1）amp。（2）課程名稱（英文）：German （1）amp。（2）學 分 數(shù)：4 amp。 4周 課 時：4 amp。 4預修課程：主要內容：Deepening the knowledge of grammatical structures. Extending municative petences in everyday life and professional situations. Analysing and reproducing texts about regional studies. Reflecting cultural peculiarities and differences.課程代碼：課程名稱（英文）：Practical Simulation Training課程名稱（中文）：展會模擬學 分 數(shù)：2周 課 時：2預修課程：所有專業(yè)課主要內容：The aim is that students are given prehensive information about the tasks and functional departments of the respective panies and enabled to work there in a projectspecific way. A further goal is that they get to know the procedures and daily work of these departments and work independently on a task for the pany. It is also intended that they extend their skills in the transfer of the knowledge acquired of business methods, tools and concepts to concrete problems課程代碼：課程名稱（中文）：信息管理原理課程名稱（英文）：Principles of Information Management學 分 數(shù)：3周 課 時：3預修課程：有關計算機課主要內容：⒈The students shall define and delimit processes which require IT support realise and prehend the specific functionalities of integrated application and munication systems⒉Understand the logical, mathematical and technical principles of puter systems⒊Discuss the coverage of application systems with the IT management⒋Understand important tasks of the IT management⒌Draw up logical structure and course models safely use office applications which are essential for business economists⒍Train themselves in the operation of standard applications.課程代碼：課程名稱（中文）：城市會展業(yè)發(fā)展規(guī)劃課程名稱（英文）：The Planning of Urban Convention Exhibition Industry Development學 分 數(shù)：2周 課 時：2預修課程：主要內容：目前中國許多城市大力發(fā)展會展，但在發(fā)展的過程中存在諸多問題，例如城市會展定位盲目、相關產業(yè)政策乏力。本課程通過對中外城市會展業(yè)發(fā)展進行系統(tǒng)介紹，借鑒國外成功的會展發(fā)展經驗，探討我國城市會展業(yè)發(fā)展的思路。課程代碼：課程名稱（中文）：會展概論課程名稱（英文）：Introduction to the MICE Industry學 分 數(shù)：2周 課 時：2預修課程：主要內容：概括性地介紹會展業(yè)的基本原理和時代理念，系統(tǒng)地