【文章內(nèi)容簡(jiǎn)介】 ...........................67飯要一口一口地吃 ............................................................................................................67第四章　 商人的謀與略 ............................................................................................................69一、足智多謀者昌 ................................................................................................................69賺明天的錢 ........................................................................................................................69足智多謀者昌 ....................................................................................................................69競(jìng)爭(zhēng)的生命力在于策劃 ....................................................................................................70質(zhì)量是企業(yè)的生命 ............................................................................................................71微利時(shí)代的抉擇 ................................................................................................................71兩種截然不同的增長(zhǎng)方式 ................................................................................................72解決市場(chǎng)低迷的四種措施 ................................................................................................72學(xué)會(huì)鉆政策的空子 ............................................................................................................73善斷與 “打兔子 ” ..........................................................................................................74二、與時(shí)俯仰因勢(shì)而行 ........................................................................................................74衡量銷售工作的標(biāo)準(zhǔn) ........................................................................................................74戰(zhàn)略性產(chǎn)品與 “主心骨 ”................................................................................................75注意市場(chǎng)的 “冷面殺手 ” ...................................................................................................75什么是好客戶  ................................................................................................................76評(píng)價(jià)與選擇客戶 ................................................................................................................76客戶的重組問(wèn)題  ............................................................................................................77定價(jià)的策略 ........................................................................................................................77打破原格局增加密集度 ....................................................................................................78嚴(yán)禁掠奪性銷售 ................................................................................................................79保利與保量 ........................................................................................................................80三、在商不言商 ....................................................................................................................81將欲取之必先予之 ............................................................................................................81追求實(shí)效與實(shí)際 ................................................................................................................81敢于承諾雙贏 ....................................................................................................................82架起工商合作的橋梁  ....................................................................................................83贏是雙向的 ........................................................................................................................835 / 126你贏我贏，共存共榮 ........................................................................................................84智者之慮雜于利害 ............................................................................................................85市場(chǎng)體系的核心 ................................................................................................................86在商不言商 ........................................................................................................................86第五章　 把自己克隆成大商人 ................................................................................................88一、學(xué)會(huì)管理 ........................................................................................................................88管理是永恒的主題 ............................................................................................................88管理的交易 ........................................................................................................................89經(jīng)營(yíng)者管理不力的表現(xiàn) ....................................................................................................89戰(zhàn)略管理 ............................................................................................................................90學(xué)會(huì)做集權(quán)人物 ................................................................................................................91相克相生 ............................................................................................................................91目標(biāo)與成本 ........................................................................................................................92幫助員工實(shí)現(xiàn)夢(mèng)想 ............................................................................................................92學(xué)會(huì)溝通 ............................................................................................................................93抓住 “兩心 ” ..................................................................................................................94不能當(dāng) “敗家子 ” ..........................................................................................................94培養(yǎng)節(jié)約精神 ....................................................................................................................95管理好自己的時(shí)間 ............................................................................................................96二、做沒(méi)有工廠的廠長(zhǎng) ...................................