【文章內(nèi)容簡介】 .....................................................................................................................................................................96實際需求面積的推導 ....................................................................................................................................................................................................96結論 ................................................................................................................................................................................................................................96第四章 客戶調(diào)研分析 ..............................................................................................................................................................................................................97第一節(jié) 調(diào)研背景 .................................................................................................................................................................................................................97調(diào)研過程 ............................................................................................................................................................................................................................97第二節(jié) 住宅潛在購房者需求分析 .....................................................................................................................................................................................98調(diào)查對象的基本情況 ....................................................................................................................................................................................................986 / 180對住宅的潛在購房者需求分析 ....................................................................................................................................................................................99住宅潛在購房者需求分析總結 ..................................................................................................................................................................................110第三節(jié) 商鋪潛在購房者分析 ...........................................................................................................................................................................................111調(diào)查對象的基本情況 ..................................................................................................................................................................................................111商鋪潛在購房者總結分析 ..........................................................................................................................................................................................118第四節(jié) 商鋪經(jīng)營者分析 ...................................................................................................................................................................................................119調(diào)查對象的基本情況 ..................................................................................................................................................................................................119對潛在商鋪經(jīng)營者的需求分析 ..................................................................................................................................................................................122商鋪經(jīng)營者調(diào)研分析總結 ..........................................................................................................................................................................................127第五章、項目前期定位 ............................................................................................................................................................................................................128第一節(jié)、項目分析 ................................................................................................................................................................................................................128項目地塊概況 ..............................................................................................................................................................................................................128項目地塊周邊未來發(fā)展規(guī)劃及對本案的影響 ..........................................................................................................................................................129項目周邊交通情況及對本案的影響 ..........................................................................................................................................................................130競爭項目對本案影響及對策 ......................................................................................................................................................................................1307 / 180第二節(jié)、項目 SWOT 分析 ..................................................................................................................................................................................................131住宅物業(yè) SWOT 分析及開發(fā)策略 ............................................................................................................................................................................131底商物業(yè) SWOT 分析及開發(fā)策略 ............................................................................................................................................................................135第三節(jié)、項目定位 ................................................................................................................................................................................................................139客群定位 ......................................................................................................................................................................................................................139產(chǎn)品定位 ..................................................................................................................................