【文章內(nèi)容簡(jiǎn)介】 ...................................................90 市場(chǎng)推廣策略 .......................................................................................................................91 3G 業(yè)務(wù)發(fā)展 .................................................................................................................................94 業(yè)務(wù)分類 ...............................................................................................................................94 財(cái)務(wù)指標(biāo)表現(xiàn) .......................................................................................................................95 業(yè)務(wù)發(fā)展策略 .......................................................................................................................965 / 144 產(chǎn)業(yè)鏈合作策略 ..........................................................................................................................97 終端策略 ...............................................................................................................................97 價(jià)值鏈和合作策略 ...............................................................................................................97 沃達(dá)豐創(chuàng)新經(jīng)驗(yàn) .........................................................................................................................100 積極推進(jìn)新技術(shù)的發(fā)展 .....................................................................................................100 積極開(kāi)拓 “移動(dòng) +”融合型創(chuàng)新業(yè)務(wù) ..............................................................................100 通過(guò)多媒體門(mén)戶整合移動(dòng)數(shù)據(jù)業(yè)務(wù) .................................................................................101第六章 和記 3.......................................................................................................................................103 公司背景及 3G 發(fā)展歷程 .........................................................................................................103 公司背景 .............................................................................................................................103 3G 發(fā)展歷程 ........................................................................................................................103 3G 網(wǎng)絡(luò)建設(shè) ...............................................................................................................................105 3G 用戶發(fā)展 ...............................................................................................................................106 用戶規(guī)模及增長(zhǎng)趨勢(shì) .........................................................................................................106 用戶 ARPU 值變化及財(cái)務(wù)指標(biāo) .........................................................................................107 3G 業(yè)務(wù)發(fā)展 ...............................................................................................................................108 和記主要服務(wù) .....................................................................................................................108 和記 3G 業(yè)務(wù)創(chuàng)新發(fā)展 ......................................................................................................109 和記 3 服務(wù)的創(chuàng)新點(diǎn)： .....................................................................................................113 產(chǎn)業(yè)鏈合作策略 ........................................................................................................................113 終端策略 .............................................................................................................................113 價(jià)值鏈和合作策略 .............................................................................................................115 和記 3 發(fā)展經(jīng)驗(yàn)總結(jié) .................................................................................................................115第七章 ORANGE（法國(guó)） ....................................................................................................................117 公司背景及 3G 發(fā)展歷程 ........................................................................................................117 公司背景 ...........................................................................................................................117 3G 發(fā)展歷程 .....................................................................................................................117 3G 網(wǎng)絡(luò)建設(shè) .........................................................................................................................119 3G 網(wǎng)絡(luò)建設(shè)情況 .............................................................................................................119 3G 部署中的幾點(diǎn)經(jīng)驗(yàn) .....................................................................................................120 3G 用戶發(fā)展 .............................................................................................................................122 用戶規(guī)模及增長(zhǎng)趨勢(shì) .......................................................................................................122 用戶 ARPU 值變化 ...........................................................................................................122 財(cái)務(wù)指標(biāo)表現(xiàn) ...................................................................................................................123 3G 業(yè)務(wù) .....................................................................................................................................125 個(gè)性化套餐 .......................................................................................................................125 融合服務(wù) ...........................................................................................................................126 產(chǎn)業(yè)鏈合作策略 .......................................................................................................................128 終端策略 ...........................................................................................................................128 價(jià)值鏈和合作策略 ...........................................................................................................129第八章 全球 3G 運(yùn)營(yíng)商標(biāo)桿研究總結(jié)和建議 ...............................................................