【文章內(nèi)容簡介】 s Russian Fork Dance“Berioaka” is Russian “Beriozka (birch tree)Company” New words and wrong spellings “To give a striking and fresh feeling, editors tend to use new words and wrong spellings. (1). The Orangemostest Drink in the WorldOrangemostest is made up by orange+most+est, “most” and “est” are both used together to stress the quality of the orange drink. (2) Know Eggsactly How to Sell EggsEggsactly is a similar sound of exactly and relative to eggs. This unique word formation game can doubtlessly catch readers’eyes.”[4] p115 Imitation Chang lettersThis is the easiest way to imitation by changing letters of a word or some words we are familiar with.. Man Behaving DadlyThe text introduces an English TV program “Man Behaving Badly ” in which the last screen shows a bad man got a son and bee a dad, so the writer replace the badly into dadly. Add letters. Gooooooal! But Pity the Guy Between the PostsAdd five “O” and the picture of kicking in is here. hyphensA hyphen can divide a word into two parts, from which new sense appears.. Catastrophic Mistake over Fishy Misery of rhetoric in headlines.This kind of headlines use various rhetoric means to attract readers. Metaphor. A House in Two Parts This is a headline of a report discussing Canadian country system. This report introduce main existing differences in language, law，cultural and concept between English speaking Canada and French speaking Canada. Thereby illustrate the unsteady of Canadian system. “A House in Two Part” is suitable as well as vivid. Contrast. . is Long on Game Shows，Short on Foreign NewsThis is a press on . TV program. It is distinctly contrast and irony. Alliteration and Consonance(1). Soldiers Salary Soars “S” is the beginning letter of every words ，and this is alliterate.(2) “The Great White Wait’’ “In . “white” indicate snow and letter “T” is the rhyme ending of three words.”[5] p36“Alliteration and rhyme here sounds well and give a special atmosphere to catch readers eyes.”[6] p139 PunsPuns are often in irony，humorous headlines. If they are used proper this trend would be stronger.(1). “The Sun Sets For the Last Time” “It tells us an English newspaper in Hong Kong called sun is stop ing out. The ‘sun’ here is a pun.”[7] p111(2). “African Statesman Still Sowing Seeds for Future”“This report is about Julius Nyerere，president of Tansonia，who is sowing seeds happily in his hometown where is far from big cities after retired. But Africa is unsteady thus many international leaders go all the way to learn from him the ways of saving a country. So he is still sowing seeds for the future of Africa. ‘Sowing seeds’ is a pun in this headline.”[8] p349 MetonymyWhen using metonymy, the person or the thing a writer want to write are not shown directly in a headline，but by borrowing other things connected to indicate them indirectly. (1). A Royal Pain For the Crown Here crown is not the real crown but indicate the Queen.(2). Uncle Sam’s IslandUncle Sam is nearly known to all. It is another informal sayings of American government or Americans.Metonymy can avoid repeating certain words and strengthen the affection，so it is used largely in modern newspaper，even some of metonymies bee to be public words, such as White House, Bucking Ham Palace, Downing Street, Motor City, and so on. Paradox(1).：For Ramadan，Jerusalem is Quiet but Tense （安靜卻不平靜，齋月期間的耶路撒冷）(2). Surgery Without the Surgery?! （動手術(shù) 不用刀了?！）A paradox can make readers think from two－side ways and let them understand news deeply. To understand this kind of headline well we should chew them twice or even more. and voice of headlineVerbs show actions. A piece of news will be reinforced and animous if a verb is used properly. As for our foreign readers, although its merits, it is more difficult to understand. Verbs have their own tenses .So are ones in headlines. But headlines must short and accurate, so the verbs in them have special tense showing methods. English headlines do not use past tense but present tense, thus readers feel they are in the situation and the news is in time, this called Journalistic Present Tense, the same as Historical Present Tense in literature. Above all, headlines often use three kind of tense