【文章內(nèi)容簡介】
isposable contact lenses inexpensively . He got his tip by telephone from a Jamp。J39。s employee who worked for Janssen Pharmaceutical , a Belgian drug subsidiary . Instead of dismissing the ophthalmologist as a mere thinkerer, these two executives speedily bought the rights to the technology , assembled a management team to oversee development , and built a stateofthe art facility in Florida to manufacture disposable contact lenses called Acuvue . By the summer of 1987 , Acuvue was ready for testmarketing . In less than a year , Vistakon rolled out the product across the . with a high visibility and campaign . Vistakon and its parent , Jamp。 J were willing to incur high manufacturing and inventory costs before a single lens was sold . Vistakon `s highspeed production facility helped give the pany a sixmonth head start over would be rivals . Caught off guard , the petition never caught up . Jamp。J, like other product leaders , works hard at developing openmindedness to new ideas . Vistakon continues to investigate new materials that would extend the wearability of the contact lensens and even some technologies that would make the lenses obsolete . product leaders create and maintain an environment that encourages employees to bring ideas into the pany and , just as important , to listen to and consider these ideas , however unconventional . Where others see glitches in their marketing plans or threats to their product lines , panies that focus on product leadership see opportunity and rush to capitalize on it . Companies excelling in product leadership do not plan for every possible contingency , nor do they spend much time on detailed analysis . Their strength lies in reacting to situations as they occur . Fast reaction times are an advantage when dealing with the unknown . Vistakon39。s managers , for example , responded quickly when petitors challenged the safety of the lenses . They distributed data bating the charges , via Federal Express , to some 17,000 eyecare professionals . Vistakon39。s speedy response engendered goodwill in the marketplace . Product leaders have a vested interest in protecting the entrepreneurial environment that they have created . To that end , they hire , recruit , and train employees in their own mold . When it is time for Vistakon to hire new salespeople , for example , its managers do not look for people experienced in selling contact lenses 。 they look for people who will fit in with jamp。J `s culture . That means their first question isn39。t about a candidate39。s related experience 。 it39。s more likely to be , Could you work cooperatively in teams ? or How open are you to criticism ? Product leaders are their own fiercest p