【文章內(nèi)容簡介】 se this kind of spider web format to score will be professional (will send u the excel too that you can play around the number) 34 Competitor Review Key CompetitorAudi Interactive website Audi A4L build an experience website that users can enjoy the precision driving. They can play the game on the site and drive with APP. Highlights： Technological innovation: PC amp。 mobile dual screen interaction Same as above, pare apple to apple 35 Competitor Review Key CompetitorAudi SEM Baidu search engine Official website Highlights During the 2022 Beijing auto show, Audi has done little, and this could be a good munication timing. Audi did good SEM before, but not keep the SEM project. 36 Competitor Review Key CompetitorAudi Weibo amp。 Wechat amp。App Weibo Fans :596852 Weibo posts 3~5 pieces each day, and each piece average forwarded 80 times, and mented 20 times. Contents are mainly about Audi design and car pictures. Highlights Audi weibo content give detail car info. and more friendly. Audi Wechat plays the CRM role. 37 Competitor Review Auto show Audi 2022 Auto Show Audi invite Iron Man Robert Downey Jr. to attend the auto show, which is a big surprise to car fans. Highlights Celebrity effect: Audi R8 and Iron Man, is a hot topic both to the auto show and movie. 38 Competitive ReviewSocial Listening Key CompetitorAudi 39 Score Card Score : 40 Competitor Review Key CompetitorBenz Wolfblood Benz CLA rolled out a Wolfblood video ad on its official website, and will cooperate with LeTV to enter big screen inter market. Highlights: ?Mobile terminal: Smart car is auto industry trend ?Cooperate with LeTV is chance for auto to enter inter ?Microfilm fit in auto advertise trend 41 Competitor Review Key CompetitorBenz SEM Baidu search engine Video Banner Auto show info. Official website Highlights Benz SEM strengthen the new car is ing and the test driving entrance appear both in the brand zone and banner. Besides, it also provide other functions which makes a search bee a official website experience. 42 Competitor Review Key CompetitorBenz Weibo amp。 Wechat amp。App Weibo Fans :780061 Weibo posts 3~7 pieces each day, and each piece average forwarded 70 times, and mented 25 times. Contents are mainly about F1 China race, Benz campaign and stories. Highlights Weibo contents post based on campaign/activities. multi Wechat accounts meets different TA’s need. 43 Competitor Review Auto show Benz 2022 Auto Show Benz invite singer CoCo Li to cheer in the auto show. Send auto show ticket on weibo. Highlights Inviting stars is the usual tactics, other auto brand also invite stars like David Beckham, Kim Soo Hyun, ect. 44 Competitive ReviewSocial Listening Key CompetitorBenz 45 Score Card Score : 46 Competitor Review Key CompetitorCadillac Cadillac interactive game Uses scan the QR code on and they can use mobile control puter, and test drive on the screen and unlock the website. Besides, tudou and BitAuto can play the game, too. Highlights: ?Social media + traditional website viral marketing ?Interactive game get more engagement 47 Competitor Review Key CompetitorCadillac SEM Baidu search engine Official website Banner Promotion links Official Weibo Highlights Cadillac SEM contribute to the official weibo fans number, but less picture info is not good for awareness. 48 Competitor Review Key CompetitorCadillac Weibo amp。 Wechat amp。App Weibo Fans :1153670 Weibo posts 3~6 pieces each day, and each piece average forwarded 40 times, and mented 20 times. Contents are mainly about Cadillac automotive technology, information Highlights Weibo interprets new slogan form every aspect. Wechat provide full service. The middle button is well designed with good experience. 49 Competitor Review Auto show Cadillac 2022 Auto Show Make advance notice and final countdown on weibo to arouse curiosity. The auto exhibition area set up a interactive zone that visitors can experience App in a big phone. Highlights Eyecoughing installation: Big iPhone 50 Competitive ReviewSocial Listening Key CompetitorCadillac 51 Score Card Score : 52 Competitor Review NoteworthyInfinity The sponsorship of 《 爸爸去哪兒 》and 《 曉說 》 helps Infinity make good munication. The two programs are both of high WOM and hot. Highlights: Ride on content with high Travelability and Talkability Take this out as I didn’t any value to put one slide as “noteworthy” since the success for “papa go where” is not replicable” 53 Competitor Review Baidu search volume In the last 3 months, the search trends of BMW, Audi and Benz keep steady, but Cadillac is an undulation. March 28, is online, which is the first China auto market O2O platform. Users can choose car, use car and change car in the website. Put this back to brand by brand SEM section 54 2022 Volvo Digital Marketing Analysis (810 page) 1. Volvo digital footprint heath check (from owned and earned angle) 2. Better find onetwo Volvo digital munication cases to talk about ? Close with conclusion (what is doing good, what is doing not good, what needs to enhance) – kind of our suggestion for enhancement for Volvo assets I still