【文章內(nèi)容簡介】 er Responsiveness Differentiating Factor Value Creation Competitive Advantage Organizational change ? petitive advantage Organizational Restructure SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective SWOT: 1981 Strengths Weakness Pr ese n t NewPr ese n tN ewM ar ketPen et r at io nPr o d u ct / s er v i ceExten si o nD iver si fi ca ti o nM ar ket Exp a n s i o nPr ese n t N ewP r o d u c t sA cq u i s i ti o nGlobalization4 blocks Six Sigma Inertia Best practices Strategic Model Frontend Focus Digitization BPO and change Markets Growth Engine Present New Present New Market Peration Product / service Extension Diversification Market Expansion Present New Products Acquisition Markets Growth Engine Present New Present New Market Peration Product / service Extension Diversification Market Expansion Present New Products Acquisition Markets Growth Engine Present New Present New Four Pillars Product / service Extension Diversification Market Expansion Present New Products Acquisition Focus on building blocks of petitive advantage Quality Innovation Customer Responsiveness Efficiency Market Peration Market Peration Market Peration Core Business High Technology Services Invest in improving Quality amp。 Efficiency stay on the leading edge by investing in Ramp。D Achieve superior customer responsiveness Three Circle Concept: three parallel approaches GE’s foray into the Services Industry was 2pronged ? To offset the dependence of GE on its industrial products within its existing market and help its businesses reach the 1 position. ? To counter the slump in the demand for existing products by providing valueadded services Benefits: ? Huge growth potential for GE and ? Result in increased revenue through valueadded services. .: Service based technologies such as real time monitoring capabilities developed by GE’s Medical Systems to be transferred to the real time monitoring of Aircraft Engines and Power Business Units. Product/ Service Extensions Service Extensions in existing markets were realized by acquisitions such as ? $ billion jet engine service business ? $600 million purchase of a global power generation equipment service pany Service Extensions : Revenue Growth Market Expansion (Globalization) Why ? 6 % Vs 12 % Cost amp。 Quality Advantage Intellectual Capital Diversification Creating value by ? Decreasing overall portfolio risk. – long cycle amp。 short cycle businesses ? Superior Internal Governance via Macromanagement ? Transferring petencies – boundaryless behavior ? Economies of scope A balancing act Bureau cracy Value Destroying value by ? bloated bureaucracy ? Information overload ? Lack of Coordination How? Smart bombing : Think Global Act Local Developed Global Markets Emerging Global Markets Factor Endowments Intensity of Rivalry Local Demand Conditions Competitiveness National Competitive Advantage Issues: Porter’s Diamond Market Expansion (Globalization) Globalization for Market expansion and diversification Product / Service Extension amp。 Diversification : Acquisitions Why? Quicker way to achieve significant growth Lesser uncertainty High barriers to entry (mature businesses) 5 0 B24B17B21B13B6B13B4 . 9 B01020304050601994 1995 1996 1997 1998 1999 Se p00 2022Industrial/NBC Financial Services a) Deals 34 52 56 101 108 134 95 TBD a)Financial Services Data includes (cash, debt, stock) Asset Portfolio Deals b)Total Consideration ACQUISITIONS CRITICAL TO GE’S GROWTH . . . Acquisitions SWOT Vision Restructuring Growth Engine Sustaining Competitive advantage Dynamic Perspective SWOT: 1981 Strengths Weakness Pr ese n t NewPr ese n tN ewM ar ketPen et r at io nPr o d u ct / s er v i ceExten si o nD iver si fi ca ti o nM ar ket Exp a n s i o nPr ese n t N ewP r o d u c t sA cq u i s i ti o nGlobalization4 blocks Six Sigma Inertia Best practices Strategic Model Frontend Focus Digitization BPO and change Quality Four Pillars Continuous Improvement Best practices Overe Inertia Sustaining Competitive Advantage Six Sigma Evolution What Does Six Sigma Do For GE? 1995 PRODUCTIVITY 1997 PRODUCT DESIGN 1998 @ THE CUSTOMER 1999 FULFILLMENT 2022 DIGITIZATION Evolution in GE ? Drives Customer Centricity ? Improves Product/Service Capability ? Reduces Costs ? Improves Performance Reliability ? Foundation for eBusiness/Digitization $600 $500 $450 $380 $200 $2500 $1200 $700 $170 Cost Benefit 1996 Cost Benefit 1997 Cost Benefit 1998 Cost Benefit 1999 Cost Benefit 2022 6 Sigma Cost 6 Sigma Productivity Delighting Customers Results from 6 Sigma $2500 $ $ $ HEAD SPINE CHEST ABDOMEN PELVIS LIVER 1 minute 19 seconds 9 million 2 minutes 15 seconds 1 million 3 minutes 17 seconds 4 million 20 seconds 06 seconds 6 million Exam Time Before Exam Time After Procedures per Year GEMS LightSpeed CT Scanner Abdomen: liver, spine, kidney Head: skull, brain Image Speeds