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電子商務英語教程-u(2)(編輯修改稿)

2025-02-12 20:01 本頁面
 

【文章內(nèi)容簡介】 financial information secured before they are ready to send out related data over the Inter. 2 A solution to the security issue is widely accepted by people. 3 The legal framework of Emerce is still inplete. 4 Both manufacturer and consumer find themselves a wider choice by using Emerce. 5 Customer can obtain goods or services through Inter at any time. @ Activities On Passage B T F T T T Match the English on the right with Chinese on the left Activities @ Activities On Passage B 1 authorized A 隱私和安全 2 auction B 法律框架 3 privacy and security C 匿名 4 legal framework D 被授權(quán) 5 anonymity E 拍賣 End Basic Requirements For the Letters of Commerce Wellexpressed and clear language 明確而清晰的語言 When you write a business letter, you must try to set down your aim. Ask yourself, why am I writing? And what do I want to achieve? The clearer you are in your own mind about what you want to achieve, the better your letter. By doing this, you have to learn to present the most relevant information for your readers39。 needs. Helpful and friendly writing 有益和善的寫作 When you write a business letter, it’s very important to use a tone that is friendly and efficient. Try to give a personal and human feel to your writing, and try to make writing much more readable such as using I, we, you, your, my, and our in your writing. This is a useful trick to make writing look and sound more like facetoface talk. 商業(yè)信函的基本要求 @ Basic Emerce Writing Write your business letter in plain language 簡明扼要的語言 Your business letter may be impressing because you have anized the content to appeal to the reader39。s needs。 you need to use professional editing techniques to make sure you write clearly and concisely. Don39。t strain your reader39。s concentration with long sentences. Use active verbs 使用生動的動詞 Try to write the sentence with strong, active verbs. This will present you as active, and give a sense that the writer is in control and is dynamically involved with the subject being discussed. Positive and serious attitude 積極認真的態(tài)度 The quality of positiveness would give your writing much more impact and is a mon technique in marketing and advertising material. Marketing people use this technique to put information across clearly and to give their writing impact. @ Basic Emerce Writing Basic Requirements For the Letters of Commerce 商業(yè)信函的基本要求 Keeping your letter serious can avoid suspicion, even with someone you know well, it is better to write straight forwardly on the subject. Establishing necessary business relations 建立必要的商務關(guān)系 Establishing business relations is the first step in a transaction foreign trade. It always includes the selfintroduction, initial intentions and desires. This should be a brief, friendly letter. It should not imply that your reader has an obligation to meet with the contact, but it does show your interest and consideration. Your reader must retain the option of acting on this information based on his or her own needs and desires. This is not a letter of reference, so include only information relevant to the occasion. For example: @ Basic Emerce Writing Basic Requirements For the Letters of Commerce 商業(yè)信函的基本要求 Sample1 @ Basic Emerce Writing Dear Sirs Learning from the Commercial Counselor’s Office of our Embassy in your country that you are one of the leading importers of canned foodstuffs, we have the pleas
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