尼爾森的英特網(wǎng)廣告監(jiān)測(編輯修改稿)
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【文章內(nèi)容簡介】 th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Cinema amp。 Outdoor ? All data reported by ACNielsen MMS es directly from the industries ? We make no expenditure, size or period adjustments to the data ? Some brands are refined to fit the ACNielsen MMS brand structure IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Direct Mail ? A “secret” medium – advertising is not in the public domain ? Use a panel of households to gauge activity ? Estimation of DM value to within 163。 of the Post Office (163。 vs 163。) ? Endorsement of ACNielsen MMS by DM industry bodies IPA 7th June 20xx Copyright 20xx ACNielsen The Great Inter Challenge! IPA 7th June 20xx Copyright 20xx ACNielsen Advertising Monitoring Inter ? For cross media brand expenditure parisons to be robust, data collection methodology has to be similar ? Theoretically, similar methodologies are possible IPA 7th June 20xx Copyright 20xx ACNielsen Inter trading variables ? The key trading var
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