receiverstrategy中山大學(xué)商務(wù)溝通(編輯修改稿)
2025-02-02 11:01 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 Does the anization value diversity or homogeneity? Does it value independence and creativity or being a team player and following orders? What stories do they tell? Who are the anization’s heroes and villains? ? How important are friendship and sociability? To what extent do workers agree on goals, and how intently do they pursue them? ? How formal are behavior, language, and dress? ? What are the anization’s goals? Making money? Serving customers? Advancing knowledge? Contributing to the munity? Analyzing an Organization’s Discourse Community ? What channels, formats, and styles are preferred for munication? ? What do people talk about? What topics are not discussed? ? What kind of and how much evidence is needed to be convicing? Analyzing Members of Groups ? Baby boomers ? Taxpayers ? intellectuals ? As individuals 個(gè)體分析 例子 ? Joe Girard 的卡片檔案 ? 從制作卡片檔案開(kāi)始，你要記下關(guān)于顧客或潛在顧客的一切已知的信息：孩子、愛(ài)好、旅行習(xí)慣等。只要你注意到的信息都應(yīng)記錄下來(lái)。如果你知道顧客、其妻子或丈夫及孩子的生日，你要記在檔案中。作用是什么？ ? As a group 團(tuán)體分析 ： 中國(guó)人 ? 例子： ? 如果有人直接問(wèn)你：你贊成領(lǐng)導(dǎo)關(guān)于這件事情的處理嗎？ ? 你的一個(gè)朋友向你傾訴他（她）的女朋友（男朋友）對(duì)他（她）缺乏誠(chéng)意，想另攀高枝，你會(huì)怎么說(shuō)？ ? 你的上司冤枉了你，你該怎么辦？ ? 說(shuō)話(huà)： 模棱兩可，有時(shí)言不由衷，大多數(shù)時(shí)候秉持既不贊成也不反對(duì)的態(tài)度。 ? 行動(dòng)： 小心謹(jǐn)慎，反求諸己 重視倫理，對(duì)于人的身份地位十分關(guān)心 ? 心思 : 善于
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