【文章內容簡介】
iness Partners Direct Online Sales (ShopIBM) Affiliate Online Sales CUSTOMER RESPONSE CENTRE T ER RESP SE MAIL CONSUMER SERVICES INTERNALSYSTEMS WEB TELEMARKETING DATA WAREHOUSE Enhance Database Management amp。 Marketing DRTV D. MAIL WEB/INTERNET TELEMARKETING SALESFORCE Internal Systems Third party data sources Hardcopy Data In Store Fax Mktg Cable/Satellite TV On/In Pack Print E MAIL amp。 Agenda Business Value Program Complexity Brochureware Interactive Community OnetoOne ECommerce ? Fostering munities and let customers help each other ? Personalizing interactions with customers ? Providing customer support and enabling interactions ? Static information about pany/products