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e customer profile database ? Implement personalization modules ? Implement emerce modules ? Install marketing system ? Install search engine amp。 Agenda Suggested Action Plan ? For every target segment, identify a core team to work with Ogilvy to do evaluation, strategic planning and decide implementation scale, schedule and budget, while making sure that, for every target segments, we: ? Deepen our endtoend support on the web as much as possible – Move our ebusiness stage upwards ? Identify, for every following task, a core team to work with Ogilvy to discuss and decide strategy and implementation plan as soon as possible ? Infrastructure Revamp – Database Marketing – Business Integration amp。 Agenda Questions amp。 Discussions