商業(yè)模式研究thebusinessmodelbehindtheworld’sleadingregistryofbelongings(編輯修改稿)
2025-01-04 08:19 本頁面
【文章內(nèi)容簡介】 169。2022 MyThings, Inc. Proprietary amp。 Confidential 19 Size of the Prize: US amp。 European Market 5% of Global eCommerce Transactions ? Participants in B2C eCommerce by 2022 = 450 Million ? MyThings Share: 5% = 23 Million Members Source: Forrester Research 164811911022201252501492801740100200300400500M i l l i o n2022 2022 2022 2022 2022US Eu r oOnline munities built around usergenerated content are attracting large audiences… 02550750 8 /0 6 0 9 /0 6 1 0 /0 6 1 1 /0 6 1 2 /0 6 0 1 /0 7 0 2 /0 7 0 3 /0 7 0 4 /0 7 0 5 /0 7 0 6 /0 7 0 7 /0 7 0 8 /0 7M y S p a c e Fac e B o o k C las s m a t e s . c o m Fli c k r$ 0 . 4 5$ 3 . 1 4$ 0 . 3 4$ 2 . 1 71 . 7 %6 . 3 %$ 0 . 0$ 0 . 5$ 1 . 0$ 1 . 5$ 2 . 0$ 2 . 5$ 3 . 0$ 3 . 52022 2022 2022 20220%4%8%12%16%20%US W o r ldw ide % o f t o t a l U S o n li n e a d sC A GR : 5 7 . 8 %C A GR : 6 2 . 9 %Monthly unique US visitors (M) to leading social working sites, Aug. 2022 – Aug. 2022 Social working ad spending 2022 and 2022 ($bn) 3 3 . 71 6 . 31 3 . 34 . 94 . 43 . 73 . 22 . 71 . 91 . 70 . 56 8 . 40 25 50 75M y S p a c eFac e B o o kC las s m a t e s . c o mFli c k rL iv e J o u r n a lB e b oX a n g aH i5Y a h o o ! 3 6 0 176。Tag g e dFr ien d s t e rOr k u tMonthly unique US visitors (M) to leading social working sites M y S p a c e58%F a c e b o o k14%S o c ia l n e t w o r k s ( p o r t a l)20%S o c ia l n e t w o r k s ( v e r t ic a l)8%T o t a l : $ 9 0 0 MCY2022E US advertising revenue spending by site ($M) 169。2022 MyThings, Inc. Proprietary amp。 Confidential 21 … and business models are evolving to moize these audiences ? Display ? Performance based / lead generation ? Video ?Subscriptionbased ? Transactionbased ? Capitalize on growth in online advertising ? Large audiences ? Attractive demographics ? Segmentable audiences ? Benefit from work effects – “word of mouth” advertising ? Potential for significant recurring revenue ? “Selfpublished” content ? Can add all types of additional services to moize audience / user base ? Volatile ? Reliance on heavy customer acquisition costs ? Subject to “fads” ? Customer acquisition costs ? Generating primary traffic Advertising Listings Job listings Subscriptions Downloads How revenues are generated Strengths Challenges Online media consumption and ad spending are projected to continue their strong growth 19425130035240044749723% 22%22% 21% 20%19% 18%82%81%80%79%78%78%77%01002003004005006002022A 2022A 2022E 2022E 2022E 2022E 2022EUS R O W2 0 0 5 A 2 0 1 1 E C A G RUS 13%R O W 18%G lo b a l 17%Global broadband households (M) $3 1. 2$4 1. 3$5 1. 4$6 1. 3$7 1. 4$8 1. 152%54%55%57%60%62%63%48%46%45%43%40%38%37%$2 2. 0$0$20$40$60$80$1002022
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