公司溝通的革命theevolutionofcorporatecommunications(編輯修改稿)
2025-01-04 07:36 本頁面
【文章內(nèi)容簡介】 ewsletter Spokespersons New Mediums Individuals Gov./ Politics Customers Public Events Economics AGM Ads Inter* Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter New Mediums Individuals Gov./ Politics Customers Public Events Economics AGM Ads Inter Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter The Right Tools for the Job Reach of Communication Quality/Intensity of Communication Personal (exp) Personal (info) Impersonal (info) Individual Mass Mass Traditional, Inhome, OutOfHome Mass Unconventional Mass Online Refer Attachment 2 The Right Tools for the Job Reach of Communication Quality/Intensity of Communication Personal (exp) Personal (info) Impersonal (info) Individual Mass Mass Targeted Conventional Mass Targeted Online . Annual Reports, Analyst Briefings, IR Roadshows, IR Website Refer Attachment 2 The Right Tools for the Job Reach of Communication Quality/Intensity of Communication Personal (exp) Personal (info) Impersonal (info) Individual Mass Individual Targeted Conventional Individual Targeted Online Contests OneonOne Refer Attachment 2 New Mediums – additional info Refer: ? Attachment 3 How to use Twitter to mitigate a crisis ? Attachment 4 Template For Social Media Press Release What has been the Biggest change expectation? ?The role of Corporate Communications as “Value Creator” But how do we do it? The new Role: Value Creation Problems from the start 1. No money 2. Split Objectives: Sales? Share Price? Image? 3. Independent entity 4. Charity center 5. Industry image nightmares 6. Multicultural amp。 Multilingual 7. Close Regulatory scrutiny (food act, health act, Jakim, KPDN) 8. Public Listed Why is Corp Comm important to Value? 1. Funds 2. Brand 3. Intelligence 4. Business Why is Corp Comm important to Value? 1. Funds 2. Brand 3. Intelligence 4. Business Communication to bring in the Funds Why is Corp Comm important to Value? 1. Funds 2. Brand 3. Intelligence 4. Business Communication to bring in the Sales Importance: Funds This is the most obvious. The objective is to keep the paymasters happy so that they will either maintain or increase their funding. Crisis Management is one small area that falls into this objective Importance: Intelligence Two types: Corp Comm Customer Shareholders CRM Intelligence Deal with… Corp Comm Management Public Intelligence Deal with… CRM Intelligence and Customer Shareholders Self Reliant Need Help Seek Change Seek Stability Searchers Collaborators Streamliners Delegators Public Intelligence: What? Examples… 1. Record feedback and questions 2. Competit
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1