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Proprietary and C onfidential 7 . Retailers were aware of key issues affecting the diamond industry. 100% of Retailers Read or Heard About Any Issues 83%75%77%73%97%97%94%90%K i m be r l y P r oc e s s C on f l i c t D i a m on ds B l oo d D i a m on ds H ol l y w oo d M ov i e A l l uv i a lD i a m on ds /A r t i s a na l M i ni ngM on e yLa un de r i ngD e c e pt i v eJ e w e l e r sB e ne f i t t o A f r i c a99% Any Conflict/Blood Diamonds Issues GfK Group January 2021 GfK Audits amp。 Surveys I/SC amp。 Large Entity Trade Sentiment Study of Diamond Jewelry 169。 C opy right GfK Retail amp。 Technology 2021. Proprietary and C onfidential 8 Three quarters of all retailers surveyed were aware of the informational website . 24%75%A w a r e o f d i a m o n d f a c t s . o r g N o t a w a r e o f d i a m o n d f a c t s . o r gGfK Group January 2021 GfK Audits amp。 Surveys I/SC amp。 Large Entity Trade Sentiment Study of Diamond Jewelry 169。 C opy right GfK Retail amp。 Technology 2021. Proprietary and C onfidential 9 Nearly all retailers surveyed (97%) were very/somewhat prepared to answer conflict/blood diamond customer questions. 1%2%22%75%V e r y p r e p a r e d S o m e w h a t p r e p a r e d N o t a t a l l p r e p a r e d T o o e a r l y t o t e l l / D KGfK Group January 2021 GfK Audits amp。 Surveys I/SC amp。 Large Entity Trade Sentiment Study of Diamond Jewelry 169。 C opy right GfK Retail amp。 Technology 2021. Proprietary and C onfidential 10 As education efforts increased, the independent, small chain retail segment felt more prepared to answer conflict diamond questions. 52%41%39%7%2% 1%32%51%56%14%4%2%Q2 N ov e m be r Q4T o o e a r l y t o t e l l / D KN o t a t a l l p r e p a r e dS o m e w h a t p r e p a r e dV e r y p r e p a r e dGfK Group January 2021 GfK Audits amp。 Surveys I/SC amp。 Large Entity Trade Sentiment Study of Diamond Jewelry 169。 C opy right GfK Retail amp。 Technology 2021. Proprietary and C onfidential 11 . Retailers have taken encouraging steps to educate staff and customers on conflict diamond issues and a full 88% have asked for or received guarantees from their suppliers that their diamonds are from sources free from conflict. 56%50%51%38%27%5%8%9%18%16%8%10%7%7%10%15%