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kotler12_basic_marketingmanagement課件(編輯修改稿)

2024-11-14 15:23 本頁面

　

【文章內容簡介】 ? Shopping ? Specialty ? Unsought 128 Industrial Goods Classification ? Materials and parts ? Capital items ? Supplies/business services 129 Product Differentiation ? Product form ? Features ? Performance ? Conformance ? Durability ? Reliability ? Reparability ? Style ? Design ? Ordering ease ? Delivery ? Installation ? Customer training ? Customer consulting ? Maintenance 1210 The Product Hierarchy ? Need fam

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