【文章內(nèi)容簡(jiǎn)介】 lture and the Influence of Intercultural Tourism Behavior Differences between Chinese and Western Culture On the Way of Thinking Way of thinking is a kind of process of cognition. Various mental activities and conditions of people are belong to thinking. People in different cultures have different ways of thinking, the differences between Chinese and westerners is obvious in the way of thinking, mainly in the perceptual intuition and the rational logical thinking, overall thinking and individual thinking, ethical thinking and scientific thinking. Travel information by different modes of thinking also bees the barrier in munication. Chinese are ideographic, pay great attention to the implicit, more often than not, indirectly access to the topic. While westerners? expression is straight, e to the point with strong logic and pact structure. In their opinion, Chinese? expressions are plicated. On the Values The difference between eastern and western values is that the westerners pay attention to individualism, while the easterners emphasize collectivism. Different nationalities have different ways of thinking. Once the basic values of a nation is formed, it will be firmly rooted in people39。s heart, and be handed down from generation to generation。 it is at the core position in a culture, decide the perceptions and behavior, and many other aspects. Chinese culture emphasizes the interdependence among people, 5 especially individual to others. Chinese rely on individual groups. For example, Chinese proverb said that, Depend on parents at home, rely on friends when you go out. Chinese advocate that family, society and nation are very important in our life, while personal interests can be ignored when it?s necessary, even can sacrifice. Contrast to Chinese culture, westerners, especially Americans, extremely worship individualism. They?re more personality, independence and privacy. These value differences are also reflected in the tourism in crosscultural munication. For example, some tour guides often care about tourists and put forward some advices and suggestions, such as reminding them to put on more clothes when the weather is cold. In the eyes of Chinese people, it?s a word of concern, but in the view of the Westerners, it may interfere their freedom. On the Social Customs Chinese and westerners have different customs and habits, so it will have different understanding in the munication of some behaviors and utterances, which will cause munication barriers. Every nation has different custom and taboo, which shows deep cultural content of a nation, and it?s a national sensitive topic. For example, there is a dish called dragon and tiger, if we introduce this dish to the foreigners through directly translation according to the name, it will provoke resentment by foreigners. Because dragon is a symbol of good luck in China and the corresponding English word is dragon, which is a vicious demon in Western culture. And the tiger is a kind of animal they must protect。 it?s bad to translate directly according to the name. Different nations have different customs and cultures, such as the unique architecture, production, ethnic folk dance and living appliances, especially the different customs, which makes people enjoy the colorful human culture, and it?s an important content of modern tourist aesthetic exploration. Cultural differences make people have different understanding in totem. In the process of translation and introduction of tourism information, we may make some mistakes。 we try our best to introduce our national customs to foreigners, and finally make the customers unhappy, because we 6 didn?t realize the differences between Chinese and western culture. On the Religious Belief One of the most important differences between Chinese and Western culture is religious belief. Take Europe and the United States for example, there are many Christian, who believe that God creates everything. In China, there is a famous man named “Pang Gu”, who creates the world. In Christianity, they have Bible, church, baptism and so on. At present, there are three largest religions in the world: Christianity, Buddhism and Islam. Different religions have different cultural orientations and disciplines, which affect the way people understand things, the code of conduct and values. Religious problems always been sensitive issues, if we handle it improperly, it?s easy to trigger conflicts. Tourism interpretation of data is also a question worth considering. It seems that religious architectures implies its internal culture, when we make an explanation to western people, it must be accurately reflected. The Impact of Crosscultural Tourism Behaviors There are many differences between Chinese and western culture in many aspects, they not only influence the tourists? behavior fundamentally, but also make the western tourism subject different in the concept of tourism and tourism action, reflect different characteristics of the tourism. Influence one’s Concept of Tourism Chinese prefer to a quite life and attache great importance to the family idea, which have formed conservative and prudent view on tourism. They always focus on Tourism Ethics in idea, emphasize that the tour should be rational, advocate moderate tourism, and pay high attention to the safety during the journey. It can be said that travel is a way of cultivating personality. 7 Western people prefer to an unstable life, and most of them are individualism. Westerners is pletely different from the Chinese people39。s view of tourism, they like exploration, innovation and are willing to take risk to do things they want。 this kind of characteristic was formed when they are struggle with ocean. In concept, the Westerners? thoughts are rational。 they have a strong mentality and