產品經理最容易犯的12個錯誤(編輯修改稿)
2025-06-18 09:55 本頁面
【文章內容簡介】 別 Customer不 User – 營銷學的老話題 – Customer：付錢給你的產品的人 – User：產品的最終使用者 ? 生活中的例子 – 媽媽給兒子買衣服 – 公司給員工買電腦 ? 互聯網中的例子 – 廣告客戶不廣告代理商 – 異業(yè)合作 The Top 12 Product Management Mistakes 1. 概述 為什么產品人員會容易犯錯誤 2. 產品管理中產品人員最愿意犯的 12個錯誤 I. Confusing Customer Requirements with Product Requirements II. Confusing Innovation with Value III. Confusing Yourself with Your Customer IV. Confusing the Customer with The User V. Confusing Features with Benefits VI. Confusing Building Right Product with Building Product Right VII. Confusing Good Product with Good Business Model Inspiring Features with “Nice toHave” Features IX. Confusing Adding Features with Improving Product X. Confusing Impressive Specifications with an Impressive Product XI. Confusing a Complete Product with a Sellable Product XII. Confusing Product Launch with Success 3. 總結 , Qamp。A Features with Benefits ? 產品的核心價值在于是否解決了用戶的核心訴求 – 產品很容易變得很“飽滿” ? 用戶的需求還是產品人員的需求 ? 技術的應用是否會影響用戶的需求 – PPS呾 PP Live – Hulu呾 Joost ? 增加功能點后產品容易出現的問題 – 產品定位出現偏差 – 產品的成本增加 – 產品信息傳遞復雜 ? 好的產品是可以在一分鐘之內描述出他是干什么的 – Google – Twitter ? 好的產品就向好的身體一樣，好像丌存在 The Top 12 Product Management Mistakes 1. 概述 為什么產品人員會容易犯錯誤 2. 產品管理中產品人員最愿意犯的 12個錯誤 I. Confusing Customer Requirements with Product Requirements II. Confusing Innovation with Value III. Confusing Yourself with Your Customer IV. Confusing the Customer with The User V. Confusing Features with Benefits VI. Confusing Building Right Product with Building Product Right VII. Confusing Good Product with Good Business Model Inspiring Features with “Nice toHave” Features IX. Confusing Adding Features with Improving Product X. Confusing Impressive Specifications with an Impressive Product XI. Confusing a Complete Product with a Sellable Product XII. Confusing Product Launch with Success 3. 總結 , Qamp。A 4. 有獎問答 Building Right Product with Building Product Right ? 詳盡的 PRD，有效地項目管理，達標的 QA ≠ 好的產品 ? Swimming Across 的前提是明確彼岸在哪里 ? 如何明確彼岸，如何去建造 Right Product – 研究用戶的特定需求以及心理訴求 – 產品的各個環(huán)節(jié)均需具有產品意識 ? 通常，產品人員可用性研究，用戶體驗研究幫劣我們實現去做正確的產品，嚴謹的開發(fā)過程以及嚴格的 QA，保證正確的去做產品 The Top 12 Product Management Mistakes 1. 概述 為什么產品人員會容易犯錯誤 2. 產品管理中產品人員最愿意犯的 12個錯誤 I. Confusing Customer Requirements with Product Requirements II. Confusing Innovation with Value III. Confusing Yourself with Your Customer IV. Confusing the Customer with The User V. Confusing Features with Benefits VI. Confusing Building Right Product with Building Product Right VII. Confusing Good Product with Good Business Model Inspiring Features with “Nice toHave” Features IX. Confusing Adding Features with Improving Product X. Confusing Impressive Specificat
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