消費(fèi)者行為09buyingandpost-purcha(編輯修改稿)
2025-06-14 07:22 本頁面
【文章內(nèi)容簡介】 son the purchase or consumption activity is occurring 5. Antecedent states are momentary moods or momentary conditions Five Classes of Situational Influence 9 10 Impact of Background Music Variables Slow Music Fast Music 9 11 2. Social Surroundings ? Other persons present who may have an impact on consumer behavior – presence of others in the room lessens the attention paid to ads. – presence of a friend influences the effectiveness of many sales presentations – When shopping with another, the shopper tends to visit more stores and make more unplanned purchases 9 12 2 2 5 0 0 3 2 2Ev e r yd ay d e s s e r t W h i l e w atc h i n ge v e n i n g T VS oc i al ga th e r i
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