【文章內(nèi)容簡介】 ........................................................ 89 一、寫字樓開發(fā)與項目總體開發(fā)的關(guān)系 .................................................................... 89 二、惠陽寫字樓開發(fā)宏觀市場環(huán)境 ........................................................................... 89 惠陽區(qū)寫字樓市場供應(yīng)及 特征分析 ............................................................... 89 惠陽區(qū)寫字樓市場需求及特征分析 ............................................................... 89 寫字樓客戶行業(yè)分布分析 ............................................................................ 90 三、區(qū)域?qū)懽謽鞘袌鲂枨笠蛩匮芯? ........................................................................... 90 區(qū)域城市功能規(guī)劃對寫字樓開發(fā)的影響 ........................................................ 90 區(qū)域的產(chǎn)業(yè)分布與發(fā)展 ................................................................................ 90 區(qū)域?qū)懽謽堑膶ν廨椛淠芰? ......................................................................... 91 四、寫字樓開發(fā)可行性研究 ..................................................................................... 91 未來區(qū)域?qū)懽謽鞘袌霭l(fā)展趨勢 ...................................................................... 91 潛在客戶來源總量與結(jié)構(gòu) ............................................................................ 91 項目寫字樓開發(fā)可行性分析 ......................................................................... 92 項目寫字樓開發(fā)規(guī)模建議 ............................................................................ 92 第五部分 項目整體物業(yè)定位 .................................................................................. 93 一、項目分析 ......................................................................................................... 93 項目區(qū)位及區(qū)域概況 ................................................................................... 93 項目地塊分析 ............................................................................................. 93 ..................................................................................................... 93 ............................................................................................................... 94 ............................................................................................................... 95 ...................................................................................................................... 96 ...................................................................................................................... 97 ............................................................................................................... 97 對外交通 .................................................................................................... 99 項目規(guī)模 .................................................................................................... 99 項目 SWOT分析 .........................................................................................100 ............................................................................................................................100 ............................................................................................................................100 ............................................................................................................................101 ............................................................................................................................101 第 5 頁 共 152 頁 SWOT小結(jié) ...........................................................................................................101 二、項目定位 ........................................................................................................102 定位策略的把握 .........................................................................................102 ...........................................................................................................102 ...........................................................................................................103 客戶定位 ...................................................................................................103 ....................................................................................................103 ..............................................................................................105 ..........................................................................................105 項目開發(fā)主題定位 .....................................................................................107 .....................................................................................................................107 .....................................................................................................................108 產(chǎn)品定位 ...................................................................................................113 ..............................................................................................................113 ..............................................................................................................115 ..............................................................................................115 ..............................................................................................116 形象定位 ...................................................................................................117 第六部分 項目總體規(guī)劃及發(fā)展建議 .......................................................................118 一、項目總體規(guī)劃的主體思想 .................................................................................118 社會公共設(shè)施的支持與利用 ........................................................................118 城市景觀的營造與利用 ...............................................................................118 城市設(shè)計的要求 .........................................................................................118 二、項目建筑規(guī)劃建議 ...................................................