全球化妝品行業(yè)的探索性分析：主要的競爭品牌，技術(shù)和市場的發(fā)展趨勢畢業(yè)論文外文翻譯(編輯修改稿)
2025-06-26 16:14 本頁面
【文章內(nèi)容簡介】 ssions of the 1960s and 1980s. The recession of the early 1990s, however, brought new challenges. Counterfeit products were offered at low prices. 外文資料翻譯 — 英文原文 4 Customers resisted high prices and demanded value. The numbers of distribution channels for upscale lines decreased as traditional department stores closed. Costs associated with product promotion increased and marketers turned more often to expensive strategies such as giving free products. 7. Marketing and distribution channels In an effort to move away from traditional department store cosmetic counters, upscale manufacturers turned to selfserve packaging and sold greater volumes to discounters. This enabled retailers to place items on sale. Depressed pricing, however, sometimes diminished a product’s image. Bridge brands were increasingly aimed at a niche between the upscale and mass markets. Massmarketers focused on increasing volumes to generate more profit. In 1999, it was reported that one of the major movements in the industry was a trend toward providing consumers with premium versions of health and beauty products (Schervish, 2020). There is a growing trend towards industry globalization。 for example, industry leaders have focused product lines and marketing at the ethnic niche market in USA, primarily targeting the specific makeup and skin care needs of Asian, AfricanAmerican, and Latino consumers. This segment reported sales of $210 million in 1997, and this market is expected to continue its rapid growth. In the USA purchasing power among ethnic groups is also on the rise: AfricanAmerican buying power jumped 73% between 1990 and 1999 to $533 billion, according to the Selig Center for Economic Growth. This group tends to spend a higher proportion of its ine on HBC— 10%— versus 8% among the general market. During the same period, the Selig Center reports, Hispanic buying power soared % from $208 billion to a projected $383 billion (O’Connor, 2020). 8. Information systems The explosion of different online advertisement formats has helped. This allows customers to upload their digital photos onto the site to experiment onscreen with the colors on their own faces. One advantage of digital marketing is the speed at which campaigns can be pulled together. Campaigns can be set up in a week, rather than the three month leadtimes often required when advertising in glossy monthly magazines, which makes online activity ideal for cosmetic product launches. However, for cosmetics panies, it is potentially a bigger leap than other sectors to market online, as a lot of the sell is dependent on facetoface consultation. While sampling can be 外文資料翻譯 — 英文原文 5 facilitated online, through printable vouchers, it is a bit more of a challenge, particularly as color and texture cannot be accurately conveyed over a puter screen. That is why many beauty online promotions use the web to drive users to beauty counters for makeovers and samples. Moreover, some experts believe that mobile marketing is more suited to cosmetic brands than the web. Inter marketing. Latter is almost inappropriate to this sector because the web is still more populated by young males. Women are researching and buying online, but more for bigger purchases such as cars or holidays. Shopping is a real leisure pursuit, and for beauty products
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