【文章內(nèi)容簡介】 life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 1. Overnight delivery 2. Cold storage 3. Incorporate preservatives 4. Shipment within two weeks to distributors. 5. Specially padded boxcars. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this. Service [If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.] Short Examples: 1. Our carpet cleaning machinery is stateoftheart. 2. Our consulting practice will address these specialized areas: [list] 3. We will only rep these specific product lines. [list] Even though at this time our expertise is unique in the marketplace, we expect advances to be made and petitors to arise and offer similar services. We will meet this challenge by: 1. Hiring staff specialized in these new areas. 2. Increase our continuing education and training expense. 3. Adding plementary lines. 4. Make regular investments in new equipment. Objectives Long Term [My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals: Present market is estimated at $XXX. Our goal for market share is XX%. We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards High end of scale in financial ratios Major market share Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.) Short Term Market share goals 1. First Year XX% 2. Second Year XX% 3. Third Year XX% 4. Fourth Year XX% [Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education. 1. Budget for plete puter training for appropriate applications. 2. Set up, Maintain] employee benefit program for continuing college education. 3. Budget for necessary seminars and/or continuing jobspecific education. 4. Maintain stateoftheart accounting system for careful tracking. 5. Monthly reports on financial status visavis the industry. 6. Aggressive recruitment of the best technical staff in the industry. 7. Support pany involvement in various local and national charity events. Competitors Name Address City, State Strengths: 167。 Location next door to supplier factory, on major artery, close to terminal, etc. 167。 Pricing Low cost producer, known for aggressive pricing policy. 167。 Delivery ships overnight to anywhere in the world. 167。 Management Everyone has an MBA from Harvard. Weaknesses 167。 Service takes more than 3 months to receive spare parts. 167。 Dedication If it’s sunny, they’re on the golf course or ski slope. 167。 Machinery Slowly approaching obsolescence unless replaced within six months. 167。 Overhead Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages Product The distinctive petitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of handson experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets. The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%. By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher profit. Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] will expand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts. With those panies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a prepay basis. This allows me greater discounts. A level and policy of Capitalization that will allow me to fully address the respective markets with prehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities. A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter. A tollfree national 800 number will be used for customer orders and inquiries. [I/we] will print plete fourcolor catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected