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at is Culture? Q amp。 A 19 A Case Study: Background Information ? Two anizations merged to form a new entity ? Both anizations existed as government statutory boards with regulatory functions ? New pany got listed on the local stock exchange with a clear bottomline objective ? New pany aims to be performancedriven, improve petitiveness and grow through strategic partnerships 20 ? Interviews ? Focus Groups ? Management Workshop Best Practice Research ? Interviews ? Focus Groups ? Corporate Culture Audit Current Culture ? List of Desired Values ? Behaviour Indicators Culture Development Programs Desired Culture The Process of Culture Development 21 Mission ? 1 in the region ? Customer Focused ? Profit Driven Internal Environment ? Professional and flexible ? Better decision making process ? Clear Performance based rewards ? More Interdepartment collaboration ? Tailored employee munication Strategy ? BottomLine orientation ? Profitable products and services ? Cost efficiency ? Market confidence ? Expansion into other markets ? Strategic alliances ? Service efficiency ? Technology is important External Environment ? Intense petition ? Increasing customer demands and sophistication ? Leveraging leadingedge technology Core Values?? What is the Current Culture? 22 Defining the new Core Values Strategy Mission Internal Environment External Environment Core Values?? 23 Core Values: ? Customer service quality ? Bottomline driven Defining the Core Values ? 1 in the region ? Customer focused ? Profit driven Mission Core Values Mission Strategy External Environment Internal Environment 24 Core Values: ? Bottomline driven ? Objectivity and integrity ? Product innovation ? Customer service quality ? Technology leveraged Defining the Core Values ? Bottomline orientation ? Profitable products and services ? Cost efficiency ? Market confidence ? Expansion into other markets ? Strategic alliances ? Service efficiency ? Technology is important Strategy Core Values Mission Strategy External Environment Internal Environment 25 ? Intense petition ? Increasing customer demands and sophistication ? Leveraging leadingedge technology ? Customer service quality ? Speed and efficiency ? Flexibility ? Technology leveraged Core Values: External Environment Defining the Core Values Core Values Mission Strategy External Environment Internal Environment 26 ? Professional and flexible ? Better decision making process ? Clear performance based rewards ? More interdepartment collaboration ? Tailored employee munication Internal Environment Defining the Core Values Core Values: Core Values: ? Employee of choice ? Efficient decision making initiative, flexibility ? Objectivity and integrity ? Open munication ? Teamwork Core Values Mission Strategy External Environment Internal Environment 27 Mission ? Customer service quality ? Bottomline driven New set of Core Values Internal Environment