【文章內(nèi)容簡介】
f China’s financial system reformation and internet technology development。 it es as a key period of Chinas financial sector reform. It is not only a useful supplement of traditional finance, but also the driving force of profound reformation of China’s financial efficiency, financial trade structure and architecture. Commercial banks and other financial institutions should pay close attention to the tendency of the Internet financial, change the concept of development, actively adjust the strategy, the use of the Internet financial mode, can the core business of deep integration of Internet technology and bank, improve customer service quality, expanding the service channels, improve service levels, to adapt to the Internet financial model to the traditional financial pattern of shocks ,get new development. According to its own parative advantage, in support, service entity economy at the same time, to create value for shareholders.Key words:internet finance mercial banks目 錄一、緒論???????????????????????? 1(一)研究背景與目的?????????????????? 1(二)主要內(nèi)容及構(gòu)造框架 ???????????????? 1二、互聯(lián)網(wǎng)概述和主要方式????????????????? 1(一)互聯(lián)網(wǎng)概述 ??????????????????? 1(二)互聯(lián)網(wǎng)主要運營方式 ??????????????? 21.第三方支付方式 ?????????????????? 22.網(wǎng)絡(luò)融資 ????????????????????? 23.網(wǎng)絡(luò)理財 ????????????????????? 34.互聯(lián)網(wǎng)貨幣 ???????????????????? 3三、商業(yè)銀行面臨的沖擊 ????????????????? 3(一)互聯(lián)網(wǎng)概述導(dǎo)致商業(yè)銀行支付功能逐步弱化?????? 3(二)商業(yè)銀行的收入來源將遭到?jīng)_擊 ?????????? 4(三)“以客戶為中心”的效勞方式亟待完善 ???????? 4(四)商業(yè)銀行對小微企業(yè)金融效勞方式尚需進一步創(chuàng)新??? 5(五)商業(yè)銀行建立的已有融資歷局需重新構(gòu)建??????? 5(六)是商業(yè)銀行互聯(lián)網(wǎng)化進程仍需進一步加快??????? 5四、商業(yè)銀行應(yīng)對決策建議 ?????????????????5(一)銀行高管要正視互聯(lián)網(wǎng)金融的沖擊,積極應(yīng)對 ?