20xx國際經(jīng)濟與貿(mào)易論文精選(編輯修改稿)
2025-03-30 02:49 本頁面
【文章內(nèi)容簡介】 ............................ I緒 論 ................................................................... 1（一）選題背景 ....................................................................................................................... 1（二）對家具市場的相關研究述評 ....................................................................................... 2（三）研究方法與本文框架構造 ........................................................................................... 2一、國內(nèi)及歐美家具行業(yè)開展情況 .............................................. 3（一）國內(nèi)家具行業(yè)開展情況 ............................................................................................... 3（二）歐美家具行業(yè)開展情況 ............................................................................................... 4二、順德家具市場概況 ....................................................... 5（一）順德家具市場的開展歷程 ........................................................................................... 5（二）順德家具市場的區(qū)域優(yōu)勢 ........................................................................................... 6（三）順德家具市場分布主要特點 ....................................................................................... 7三、順德家具市場的主要營銷方式 .............................................. 7（一）廠家直銷 ....................................................................................................................... 7（二）家具銷售代理 ............................................................................................................... 7（三）網(wǎng)絡營銷 ....................................................................................................................... 8（四）參展 ............................................................................................................................... 8（五）投標工程 ....................................................................................................................... 9（六）混合的營銷方式 ........................................................................................................... 9四、順德家具市場營銷方式存在的主要征詢題 ...................................... 9（一）理念落后 ....................................................................................................................... 9（二）渠道單一 ..................................................................................................................... 11（三）誠信征詢題 .......................................................................................................
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