20xx經(jīng)典范文英語詞匯廣告術(shù)語2(編輯修改稿)
2025-01-17 05:02 本頁面
【文章內(nèi)容簡介】 字體sans serif
最低合同工資scale
襯線字體serif
一場(chǎng)session
特技special effects
插播廣告spots
剝版stripping
疊supers
演播人員talent
自動(dòng)臺(tái)詞提示器teleprompter
課本紙text paper
正文字體text type
合套trap
字系type families
排印工藝typography
網(wǎng)頁Web page
單詞計(jì)算式wordcount method
工作樣片work print
書寫紙writing paper
廣告英語術(shù)語——公共關(guān)系用語
社論式廣告advertorial
倡導(dǎo)廣告advocacy advertising
伏擊式營銷ambush marketing
視聽材料audiovisual materials
公告牌bulleting boards
社會(huì)參與munity involvement
企業(yè)廣告corporate advertising
企業(yè)識(shí)別廣告corporate identity advertising 危機(jī)管理crisis management
娛樂entertainment
展品exhibits
特寫feature articles
內(nèi)部通報(bào)house organ
以貨代款in kind
機(jī)構(gòu)廣告institutional advertising
游說lobbying
前期市場(chǎng)企業(yè)廣告market prep corporate advertising 營銷公關(guān)marketing public relation
新聞簡報(bào)news/press release
意見抽樣opinion sampling
慈善行為philanthropy
招貼posters
傳媒炒作press agentry
傳媒工具press/media kit
公共事務(wù)public affairs
篇三：廣告詞匯中英文對(duì)照
廣告術(shù)語中英文對(duì)照
aaa（美國廣告院校協(xié)會(huì)） american academy of advertising
aaaa, 4a’s (美國廣告代理商協(xié)會(huì)) american association of advertising agencies abc (廣告發(fā)行量稽查會(huì)) audit bureau of circulations
ama (美國市場(chǎng)營銷協(xié)會(huì)) american marketing association
aio (行為、興趣、觀點(diǎn)數(shù)據(jù)庫) activity, interesting, opinion
iaa (國際廣告協(xié)會(huì))international advertising association pop廣告 point of purchases
swot分析、優(yōu)劣勢(shì)分析 strength, weakness, opportunity, threat 案頭研究 desk research
版權(quán) copyright
包裝 package
保存率keeping rate
報(bào)價(jià) quotation, cost estimate
備忘錄memo
邊際效用 marginal utility
標(biāo)題 headline
標(biāo)志 logo, mark
草稿 rough
草圖 sketch
插圖 illustration
差異性（策略） differentiation
蒙太奇montage
免費(fèi)贈(zèng)品 give away
命名 naming
模仿 copy
模型 model, pattern
目標(biāo)對(duì)象target audience
尼爾遜電視調(diào)查報(bào)告nielsen television index 頻率frequency
品牌 brand
品牌策略 brand strategy 品牌個(gè)性（人格化）brand personality 品牌購買趨勢(shì)brand momentum 品牌管家 brand steward
品牌經(jīng)理 brand manager 品牌聯(lián)想 brand linkage
品牌識(shí)別 brand identity 產(chǎn)品核心概念product concept
產(chǎn)品名稱測(cè)試name test
產(chǎn)品效用 benefit
產(chǎn)品形象 product image
產(chǎn)品原型 product prototype
產(chǎn)品原型測(cè)試prototype test
產(chǎn)品周期 product lifecycle
產(chǎn)品屬性 product attribute
陳列 display
沖擊力impact
出口廣告 export advertising
創(chuàng)意 creative
創(chuàng)意草圖 idea sketch
創(chuàng)意策略 creative strategy
創(chuàng)意概念 creative concept
創(chuàng)意提案 creative presentation
創(chuàng)意總監(jiān) creative director (cd)
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