【正文】 .......153 對(duì)項(xiàng)目狀況的解析 ......................................................................................................................................................................................................................16 項(xiàng)目概況 ...............................................................................................................................................................................................................................16 地理屬性 ...............................................................................................................................................................................................................................17 社會(huì)屬性 ...............................................................................................................................................................................................................................17 市場(chǎng)屬性 ...............................................................................................................................................................................................................................17 可開發(fā)利用土地分析 ...........................................................................................................................................................................................................18 綜合解析 ...............................................................................................................................................................................................................................19 市場(chǎng)分析 ..............................................................................................................................................................................................................................204 項(xiàng)目定位及分類 ..........................................................................................................................................................................................................................252 / 47 多角度的項(xiàng)目定位 ...............................................................................................................................................................................................................25 項(xiàng)目定位的分類 ...................................................................................................................................................................................................................255 理念的形成 ..................................................................................................................................................................................................................................26 對(duì)主要問題的判斷歸納 .......................................................................................................................................................................................................26 主題 .......................................................................................................................................................................................................................................27 理念 .......................................................................................................................................................................................................................................28? 可持續(xù)發(fā)展理念 .............................................................................................................................................................................................................28? 城市經(jīng)營(yíng)理念 .................................................................................................................................................................................................................28? 城市旅游理念 .................................................................................................................................................................................................................28? 休閑體驗(yàn)理念 .................................................................................................................................................................................................................29? 文化回歸理念 .................................................................................................................................................................................................................296 開發(fā)策略分析 ..............................................................................................................................................................................................................................30 旅游開發(fā)策略分析 ...............................................................................................................................................................................................................30 旅游開發(fā) SWOT 分析 ....................................................................................................................................................................................................30 旅游開發(fā)策略選擇 ........................................................................................................................................................................................................31 可利用土地開發(fā)策略分析 ...................................................................................................................................................................................................31 整體開發(fā)策略分析 ...............................................................................................................................................................................................................337 策略計(jì)劃 ...............................................................................................