【正文】 time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。結(jié) 課 論 文（設(shè) 計(jì)）電子商務(wù)中誠信問題的研究與對策Research and Strategies of the credibility of emerce圖表整潔，布局合理，文字注釋必須使用工程字書寫，不準(zhǔn)用徒手畫3）畢業(yè)論文須用A4單面打印，論文50頁以上的雙面打印4）圖表應(yīng)繪制于無格子的頁面上5）軟件工程類課題應(yīng)有程序清單，并提供電子文檔1）設(shè)計(jì)（論文）2）附件：按照任務(wù)書、開題報(bào)告、外文譯文、譯文原文（復(fù)印件）次序裝訂3）其它摘 要隨著我國電子商務(wù)的快速發(fā)展，越來越多的人涉足電子商務(wù)，目前電子商務(wù)已經(jīng)成為一項(xiàng)重要的商務(wù)形式，給人們的生產(chǎn)生活帶來了極大的便利，與此同時(shí)電子商務(wù)誠信問題越來越突出：如價(jià)格欺詐，發(fā)貨不及時(shí)、付款不到位或不及時(shí)，商品的售后服務(wù)得不到保證，信息的安全性得不到保障等事件時(shí)有發(fā)生，針對這些問題產(chǎn)生的原因提出通過構(gòu)建我國電子商務(wù)誠信體系來解決電子商務(wù)誠信問題，促進(jìn)我國電子商務(wù)健康發(fā)展，電子商務(wù)誠信體系的建立需要政府、企業(yè)和消費(fèi)者三方面共同努力來建設(shè)，本文對電子商務(wù)誠信體系建設(shè)中政府、企業(yè)及消費(fèi)者所應(yīng)承擔(dān)的任務(wù)作了探討。s noble behavior performance. Second, economic theory to explain people at a mutual advantage of the social munication network, to simplify the relationship between the people a pure interest, thus the integrity of this can reflect the moral elements of the subject itself downgraded an economic relationship exists in the society, which is unreasonable, and this can not explain some altruistic sex. Finally, economic theory emphasizes the integrity mechanism constructed starting from the external institution building, strengthening the rule of law, market and information system construction, while ignoring the internal culture of the people39。s emerce laws and regulations are not plete and the lack of clear laws and regulations to regulate emerce, the existing regulations also greatly improve the space.4．Generally weak sense of social integrityChina39。s rational choice, which is As far as the individual terms. From the social level, when individuals this to perform the contract and trustworthy behavior bee more and more frequent, more extensive, gave rise to the ethical values ??of society as a whole. It can be seen, economists explain the occurrence of acts of social integrity, people default to a rational, purely economic, and market the main driver of economic interests, have to focus on their own reputation and behavior. The third view is that the cooperation and division of labor is the integrity of the objective conditions. Exchange between the development of social productive forces and social transformation of the mode of production, specialization and division of labor has bee an inevitable requirement for social production, due to the division of labor, cooperation, and cooperation is bound to require producers to trust each other, trust and cooperation can not happen. Therefore, the integrity has bee an inevitable, economist with the economics theory of the integrity of the produce obtained faith conduct social consequences: reducing transaction costs.Indeed, both parties are mutual promises, emphasis on reputation in the transaction process will save a lot of unnecessary links, to accelerate the speed of the flow of goods, improve the level of social exchange, thus increasing the economic benefits of society. Economics believe that the lack of social integrity is due to the economic activities of society, when people39。 作者簽名：___________ 日期：__ __ 電子商務(wù)中誠信問題分析與對策畢業(yè)論文（設(shè)計(jì)）原創(chuàng)性聲明本人所呈交的畢業(yè)論文（設(shè)計(jì)）是我在導(dǎo)師的指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has created a good credit protection .（三）The main work In this paper, the manifestation of the emerce integrity to sort out the factors affecting the integrity of emerce more indepth system analysis, a number of countermeasures to solve the problem of emerce integrity. 二、Current situation and problems of emerce integrity（一）Status and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。s psychological reaction mechanism, but we think it is this theory ignored the main body of the initiative, putting people at the state of a passive payable, this theory is people have a feeling that people of good faith behavior to adapt to the situation of passive expression. In fact, the people and the environment is interactive, twoway relationship, in a particular context, subject to the constraints of a particular situation, but also counterproductive in the context condition, lend the environment a certain influence, and thus change the original state of the situation. This theory imaginary into a subjective consciousness, rarely existence of subjective ideas or initiative, which is unreasonable, but also no sense. Other hand, if this theory is not prior to the main inner awareness of honesty or integrity of thinking, this theory can not explain clearly how individuals able to demonstrate good faith behavior. Therefore, if the prior has proved the main ethical values ??from the inside, then use this theory to explain why individuals in this context would be trustworthy, but in another context, but will lose the trust of the reasons is possible. In addition, the exploration of this theory for how to prevent the occurrence of acts of dishonesty, to construct the basic approach of the integrity system also has some limitations.（二）Analysis of influencing factors of China39。s minds. Since reform and opening China39。s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinde