【正文】 tinuous innovation to survival and development. Conservative and conservative, is simply not in the fierce market petition based on the enterprise in the future in order to have a place in the 東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 6 global petition, we must break through the traditional idea of imprisonment and mindset, bold innovation, firmly grasp the everchanging business opportunities. 2, new ideas, to shape employee behavior. Shaping the behavior of employees is a corporate culture an important part. For those who play the leading role in emerce panies, the most is neither a shortage of raw materials, nor money。s corporate culture than the United States, Japan has lagged behind many, if not catch up now, defeat in the petition will be inevitable. Therefore, the new corporate culture and change the shape of a project is China39。s petitive practices, petitive spirit and overall image. The socalled enterprise culture is the pany39。對當(dāng)今的許多公司而言，人才是贏得競爭優(yōu)勢的首要因素”。因特網(wǎng)的出現(xiàn)，使得世界的變化越來越快，可謂一日千里。通常表現(xiàn)為企業(yè)有十分系統(tǒng)和嚴(yán)明的各種規(guī)章制度。 企業(yè)文化是企業(yè)的一種內(nèi)涵。企業(yè)文化建設(shè)應(yīng)促進(jìn)這一能力系統(tǒng)的形成，并維持好這一能力系統(tǒng)。電子商務(wù)的興起是一場由技術(shù)手段飛速發(fā)展而引發(fā)的商業(yè)運(yùn)作模式的變革， 傳統(tǒng)經(jīng)濟(jì)活動的生存基礎(chǔ)、運(yùn)作方式和管理機(jī)制均發(fā)生了徹底改變，傳統(tǒng)的企業(yè)文化也面臨著巨大的沖擊。樹立良好的企業(yè)形象，需要企業(yè)文化的支撐。另一方面，企業(yè)文化對企業(yè)的重大決策、公司的長遠(yuǎn)目標(biāo)、策略以至規(guī)章制度的執(zhí)行都有不可低估的影響。個人崇拜或者希望掩蓋某種事實(shí)真相?，F(xiàn)在全世界都在講創(chuàng)新，因?yàn)樵诮裉斓慕?jīng)濟(jì)環(huán)境里，唯一不變的規(guī)律就是一切都在變。 電子商務(wù)，重在服務(wù)，電子不過是手段。s image and spirit. Establish a good corporate image, corporate culture needs support. Modern business, from leadership to staff quality, from product quality to management facilities, from the environment to the product development, permeates cultural factors, all reflect the corporate image. Good corporate image (the goodwill) is itself an intangible wealth and assets in order to display the brand effect won the social and public support, in line with modern public relations and marketing theory. From the look of modern management theory, reflect the spirit of enterprise groups, the ideal goal, showing the direction of development of enterprises and business purposes, and on behalf of the pany39。 neither the technology nor the emerging markets, but lack of talent. The twinkling of an eye and talent for the future to plug the wings of imagination. ? McKinsey amp。s imagination and creativity, produced under the concept of smallscale production of collectivism, it is difficult to form business cohesion. Now the petition is intense, and survival of the fittest as the new rules of the game, our pany39。s ability to obtain and habits, including the plex whole. As a sub culture of the corporate culture, the survival and development of the enterprise also plays an important role. Commodity economy and corporate culture is the product of a market economy, in line with the objective laws of market economy, reflects the pany39。技術(shù)的半衰期一直在縮短。信息東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 4 經(jīng)濟(jì)就是“速度經(jīng)濟(jì)”，速度已經(jīng)成為企業(yè)一個提高競爭力的工具。 無文化現(xiàn)象。企業(yè)文化的構(gòu)成，包括思想文化、技術(shù)文化、管理文化、品質(zhì)文化和娛樂文化，這些文化的整合與相互作用，一方面促進(jìn)整個員工素質(zhì)的提高，另一方面由于共同文化的熏陶，形成共同的意識和行為導(dǎo)向，保持和維護(hù)了團(tuán)結(jié)、協(xié)作、融洽的員工關(guān)系，客觀上加強(qiáng)了團(tuán)結(jié)奮斗、共同創(chuàng)業(yè)、整體發(fā)展的效能。企業(yè)文化建設(shè)的根本目的是建設(shè)能夠?qū)ν飧偁幁h(huán)境具有 高度適應(yīng)性，并能根據(jù)環(huán)境變換做出迅速反應(yīng)的行為方式能力，這種能力其實(shí)就是企業(yè)所擁有的根據(jù)外部競爭的環(huán)境需要而對內(nèi)部資源進(jìn)行整合運(yùn)用的能力。 一、企業(yè)文化對企業(yè)價(jià)值的貢獻(xiàn) 文化現(xiàn)象是一個國家和民族文明的主要見證?，F(xiàn)代企業(yè)，從領(lǐng)導(dǎo)水平到員工素質(zhì)，從產(chǎn)品質(zhì)量到管理設(shè)施，從環(huán)境建設(shè)到產(chǎn)品開發(fā)，無不滲透文化的因素，無不體現(xiàn)企業(yè)形象。 二、企業(yè)文化塑造與變革的必要性 進(jìn)入 21 世紀(jì)，中國企業(yè)的企業(yè)文化建設(shè)遇到了多重挑戰(zhàn)：知識經(jīng)濟(jì)的到來，為企業(yè)文化提出了如何提升知識價(jià)值，如何面對知識員工的新課題；市場化改革的深入，使得在計(jì)劃經(jīng)濟(jì)時(shí)代形成的企業(yè)文化老方法、老套路屢屢失靈；而網(wǎng)絡(luò)技術(shù)的興起，又為 催生新的企業(yè)文化提供了利器。該類企業(yè)通常易產(chǎn)生盲目崇拜或者對領(lǐng)導(dǎo)人的噤若寒蟬的情況。對此，任何組織和企業(yè)如果不時(shí)時(shí)變革和創(chuàng)新，就不可能維持自己的競爭優(yōu)勢。電子商務(wù)也可以說是電子服務(wù)，使 Inter能夠?yàn)槿祟惙?wù)，服務(wù)的核心不是技術(shù)，而是企業(yè)的文化、員工的素質(zhì)； Inter 經(jīng)濟(jì)是服務(wù)經(jīng)濟(jì) ，而不是技術(shù)經(jīng)濟(jì)、網(wǎng)絡(luò)消費(fèi)者交易的平臺，也不是商品陳列的環(huán)境；廠商不是單純的供應(yīng)商或銷售商，而是服務(wù)供應(yīng)商，誰比誰服務(wù)得更好，誰賺到的錢就更多。s future prospects, so that each member pany can voluntarily contribute to the achievement of anizational goals, from Deep encourage enterprises in the fierce petition in the technology press beautiful and fragrant flowers. 2, the corporate culture as a new management theory, in the business to play an extremely rebuilding role. First, create a conducive environment for flexible coordination of business operations, corporate social systems as a subsystem, continuously with the surrounding environment material, energy and information exchange, social environment is relatively more objective and enterprises, enterprises the need to adapt to environmental changes, research the laws and requirements of environmental change, a clear trend of economic development patible with the social needs and potential de