【正文】 integrity of management, even if the lower price nor will customers buy corporate goods, because customers can not trustand satisfaction is too low(三) The main manifestations of the credibility of emerce1．PricegougingCertain sites on the publicity of price information and is not reliable [5], in the network of publicity, the price of the product description vague or exaggerated, resulting in consumers not consistent with the expected price products。s modern economic life, play an increasingly important role in economic development. As of the end of 2010, according to the China Internet Network Information Center (CNNIC), the scale of Chinese netizens reached 457 million people, the size of the online shopping users yearonyear growth of % to reach 161 million. IResearch data also show that in 2010, the annual emerce transactions amounted to trillion yuan, representing an increase of % over 2009. Expected the next three to five years, the Chinese emerce market will continue to maintain a sustained and stable growth steadily year on year growth is expected to exceed 10 trillion yuan in 2013. But on the other hand, emerce development in China has been acpanied by a shadow, that is the issue of integrity. In the B2B field, the field of C2C, and the recent rise of Buying Online activities, lack credibility caused by various events occur frequently, the issue of integrity has bee an important bottleneck restricting the development of electronic merce. Emerce to rapid and sustainable development, we must accelerate the integrity of the building.（二）Research on the integrity of emerceIntegrity is the basis of all economic activities, we want the good faith throughout the enterprise and industry development of the whole, for any acts of fraud must be zero tolerance, this to ensure that market transactions, prosperous, healthy economic development. The issue of integrity in emerce is not very recent, as early as the beginning of the emerce rise, many people of insight concerned about the integrity of emerce, the founding of Alibaba put the integrity of management as a corporate foothold in this 2000, China international Electronic Commerce Center has been active in the work of the corporate credit rating, and in the case of access to the market to respond positively to gradually expand the depth and breadth, to establish the China International Electronic Commerce Center credit certification Center. With the popularity of electronic merce, the people involved more and more, the impact of the credibility of emerce is growing, its concern more and more people, many scholars from different angles, the integrity of emerce the issues were: Yao Tianxiang the root of the game theory of the integrity of emerce, China international Electronic Commerce Center Director Liu Junsheng ideas business integrity issues should be resolved through the establishment of third party credit rating . Jiang Qiping proposed emerce through the establishment of the integrity of ecological integrity missing. Chen Xinxiang, China Electronic Commerce Association, said that for emerce industry, it is imperative to establish a unified crossplatform data system integrity, the personal credit system and credit system of enterprises unify the establishment of a database, and the establishment of appropriate data analysis system for risk prevention.Compared to China, the construction of credit system of foreign emerce is still relatively plete. In other countries, emerce has been popular, it has bee an important part of people39。圖表整潔，布局合理，文字注釋必須使用工程字書寫，不準(zhǔn)用徒手畫3）畢業(yè)論文須用A4單面打印，論文50頁(yè)以上的雙面打印4）圖表應(yīng)繪制于無(wú)格子的頁(yè)面上5）軟件工程類課題應(yīng)有程序清單，并提供電子文檔1）設(shè)計(jì)（論文）2）附件：按照任務(wù)書、開題報(bào)告、外文譯文、譯文原文（復(fù)印件）次序裝訂3）其它摘 要隨著我國(guó)電子商務(wù)的快速發(fā)展，越來(lái)越多的人涉足電子商務(wù)，目前電子商務(wù)已經(jīng)成為一項(xiàng)重要的商務(wù)形式，給人們的生產(chǎn)生活帶來(lái)了極大的便利，與此同時(shí)電子商務(wù)誠(chéng)信問(wèn)題越來(lái)越突出：如價(jià)格欺詐，發(fā)貨不及時(shí)、付款不到位或不及時(shí)，商品的售后服務(wù)得不到保證，信息的安全性得不到保障等事件時(shí)有發(fā)生，針對(duì)這些問(wèn)題產(chǎn)生的原因提出通過(guò)構(gòu)建我國(guó)電子商務(wù)誠(chéng)信體系來(lái)解決電子商務(wù)誠(chéng)信問(wèn)題，促進(jìn)我國(guó)電子商務(wù)健康發(fā)展，電子商務(wù)誠(chéng)信體系的建立需要政府、企業(yè)和消費(fèi)者三方面共同努力來(lái)建設(shè)，本文對(duì)電子商務(wù)誠(chéng)信體系建設(shè)中政府、企業(yè)及消費(fèi)者所應(yīng)承擔(dān)的任務(wù)作了探討。 作者簽名： 日期： 畢業(yè)論文（設(shè)計(jì)）授權(quán)使用說(shuō)明本論文（設(shè)計(jì)）作者完全了解**學(xué)院有關(guān)保留、使用畢業(yè)論文（設(shè)計(jì)）的規(guī)定，學(xué)校有權(quán)保留論文（設(shè)計(jì)）并向相關(guān)部門送交論文（設(shè)計(jì)）的電子版和紙質(zhì)版。與我一同工作的同志對(duì)本研究所做的貢獻(xiàn)均已在論文中做了明確的說(shuō)明并表示了謝意。結(jié) 課 論 文（設(shè) 計(jì)）電子商務(wù)中誠(chéng)信問(wèn)題的研究與對(duì)策Research and Strategies of the credibility of emerce作者簽名：___________ 日期：__ __ 電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策畢業(yè)論文（設(shè)計(jì)）原創(chuàng)性聲明本人所呈交的畢業(yè)論文（設(shè)計(jì)）是我在導(dǎo)師的指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。有權(quán)將論文（設(shè)計(jì)）用于非贏利目的的少量復(fù)制并允許論文（設(shè)計(jì)）進(jìn)入學(xué)校圖書館被查閱。 作者簽名： 指導(dǎo)教師簽名： 日期： 日期： 注 意 事 項(xiàng)（論文）的內(nèi)容包括：1）封面（按教務(wù)處制定的標(biāo)準(zhǔn)封面格式制作）2）原創(chuàng)性聲明3）中文摘要（300字左右）、關(guān)鍵詞4）外文摘要、關(guān)鍵詞 5）目次頁(yè)（附件不統(tǒng)一編入）6）論文主體部分：引言（或緒論）、正文、結(jié)論7）參考文獻(xiàn)8）致謝9）附錄（對(duì)論文支持必要時(shí)）：理工類設(shè)計(jì)（論文）正文字?jǐn)?shù)不少于1萬(wàn)字（不包括圖紙、程序清單等）。關(guān)鍵詞：電子商務(wù)；誠(chéng)信；誠(chéng)信缺失；誠(chéng)信體系 III 遼東學(xué)院結(jié)課論文（設(shè)計(jì)）題目Research and Strategies of the credibility of emerceAbstractWith the rapid development of electronic merce in China, more and more people involved in electronic merce, at present, electronic merce is an important business forms of production and life, give people a great convenience, at the same time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has created a good credit protection .（三）The main work In