【正文】 tion of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly.3．The impact of emerce in the integrity of the(1)Integrity management for emerce businesses to expand the scaleIntegrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be able to get good protection, firm size is difficult to be expanded.(2)Integrity management is an important means to strengthen customer resourcesIntegrity management will make customers increase business satisfaction and trust of the enterprise. If the enterprise has no credibility, false prices, delivery is not timely, customer will be gradually lost, leading to the customer to reduce.(3) Integrity management can help panies to establish a good marketIntegrity management will make customers have a good evaluation of the enterprise, so that more people know about the pany, good corporate image(4) Integrity management is to improve the product priceIntegrity management to make more people like the corporate, corporate trust and satisfaction, and only in this way will it be possible to raise prices, if not the integrity of management, even if the lower price nor will customers buy corporate goods, because customers can not trustand satisfaction is too low(三) The main manifestations of the credibility of emerce1．PricegougingCertain sites on the publicity of price information and is not reliable [5], in the network of publicity, the price of the product description vague or exaggerated, resulting in consumers not consistent with the expected price products。圖表整潔，布局合理，文字注釋必須使用工程字書寫，不準(zhǔn)用徒手畫3）畢業(yè)論文須用A4單面打印，論文50頁以上的雙面打印4）圖表應(yīng)繪制于無格子的頁面上5）軟件工程類課題應(yīng)有程序清單，并提供電子文檔1）設(shè)計(jì)（論文）2）附件：按照任務(wù)書、開題報(bào)告、外文譯文、譯文原文（復(fù)印件）次序裝訂3）其它摘 要隨著我國電子商務(wù)的快速發(fā)展，越來越多的人涉足電子商務(wù)，目前電子商務(wù)已經(jīng)成為一項(xiàng)重要的商務(wù)形式，給人們的生產(chǎn)生活帶來了極大的便利，與此同時(shí)電子商務(wù)誠信問題越來越突出：如價(jià)格欺詐，發(fā)貨不及時(shí)、付款不到位或不及時(shí)，商品的售后服務(wù)得不到保證，信息的安全性得不到保障等事件時(shí)有發(fā)生，針對(duì)這些問題產(chǎn)生的原因提出通過構(gòu)建我國電子商務(wù)誠信體系來解決電子商務(wù)誠信問題，促進(jìn)我國電子商務(wù)健康發(fā)展，電子商務(wù)誠信體系的建立需要政府、企業(yè)和消費(fèi)者三方面共同努力來建設(shè)，本文對(duì)電子商務(wù)誠信體系建設(shè)中政府、企業(yè)及消費(fèi)者所應(yīng)承擔(dān)的任務(wù)作了探討。 作者簽名： 日期： 畢業(yè)論文（設(shè)計(jì)）授權(quán)使用說明本論文（設(shè)計(jì)）作者完全了解**學(xué)院有關(guān)保留、使用畢業(yè)論文（設(shè)計(jì)）的規(guī)定，學(xué)校有權(quán)保留論文（設(shè)計(jì)）并向相關(guān)部門送交論文（設(shè)計(jì)）的電子版和紙質(zhì)版。結(jié) 課 論 文（設(shè) 計(jì)）電子商務(wù)中誠信問題的研究與對(duì)策Research and Strategies of the credibility of emerce有權(quán)將論文（設(shè)計(jì)）用于非贏利目的的少量復(fù)制并允許論文（設(shè)計(jì)）進(jìn)入學(xué)校圖書館被查閱。關(guān)鍵詞：電子商務(wù)；誠信；誠信缺失；誠信體系 III 遼東學(xué)院結(jié)課論文（設(shè)計(jì)）題目Research and Strategies of the credibility of emerceAbstractWith the rapid development of electronic merce in China, more and more people involved in electronic merce, at present, electronic merce is an important business forms of production and life, give people a great convenience, at the same time emerce problem is being more and more serious, such as price, delivery in time and not fraudulent payment is not in place or not in time, modity aftersales service without guarantee the security of the information is not guaranteed incidents such as these problems, in the light of these problems, the causes of proposed through the government, enterprises and individuals from three aspects constructing China39。 consumer registration submitted falseinformation, to the enterprise business processes more difficult. A variety of pricegouging phenomenon and the resulting pricegouging fear, greatly reduced interest in emerce buyers and sellers of online transactions.2．Delivery, payment is not in place or not timelySome B2C websites shipping after receipt of the payment of consumers, or from time to time delivery [6], so that the interests of consumers have been infringed。s ethical values, ignoring the people selfcultivation continuously improve and people to pursue selfmoral quality of the everincreasing internal demand. This fundamentally can not guarantee the improvement of the social integrity. Can be seen from above, these statements, the integrity of the economics perspective needs to be further deepen and perfect the defects and deficiencies are also aroused a lot of attention, a number of theoretical knowledge to plement and draw people from the research areas Fix the theoretical point of view.2．The interpretation of social psychologySocial psychology [8] placed in the person of integrity acts to be explained on a psychological level, people can not be seen directly, the internal mechanism of the sense of integrity, honesty behavior made a profound analysis of its view in the following two: trust will be understood as a reaction to the situation, and stimulate the decision of individual psychology and behavior by the situation. Prisoner39。s emerce credit information of segmentation. Mainly caused by two reasons: on the one hand, our previous credit system itself is the nature of the industry, banking, tax, legal, insurance and other departments have their own repository The repository itself is not relative to the Internet, and thus unable to achieve information sharing。 small investment assets, asset specificity is low, less demanding liquidity, lower qualification requirements for practitioners. This low barriers to entry, coupled with the absence of the virtual network and national mercial credit system for the lack of the integrity of emerce foreshadowed. China39。s life experiences and views on human nature makes him $ to the formation of the trustworthiness of others the usual expectations or beliefs of the extent some people tend to trust others, and some people tend to suspect others, holding this orientation sch