【正文】 統(tǒng)，不斷與周圍環(huán)境進(jìn)行物質(zhì)、能量與信息的交換、社會(huì)環(huán)境相對(duì)與 企業(yè)而言更具有客觀性，企業(yè)適應(yīng)環(huán)境變化的需要，研究環(huán)境變化的規(guī)律和要求，明確與經(jīng)濟(jì)發(fā)展趨勢(shì)相適應(yīng)的社會(huì)需求及潛在需求，完善企業(yè)的各種薄弱環(huán)節(jié)，調(diào)整企業(yè)戰(zhàn)略，塑造全新的企業(yè)文化，在與環(huán)境的相互影響中達(dá)到動(dòng)態(tài)平衡，為企業(yè)營(yíng)造良性循環(huán)的市場(chǎng)環(huán)境，促使改制以后的股份制企業(yè)進(jìn)入良性運(yùn)作狀態(tài)。 企業(yè)文化是企業(yè)的一種內(nèi)涵。但是你的職責(zé)還包括帶領(lǐng)員工、建立工作團(tuán)隊(duì)、并創(chuàng)立高績(jī)效的企業(yè)文化。通常表現(xiàn)為企業(yè)有十分系統(tǒng)和嚴(yán)明的各種規(guī)章制度?！按蠖铡钡目谔?hào)使人們可望而不可及；宏偉、統(tǒng)一的崇高目標(biāo)往往缺乏實(shí)實(shí)在在的客觀基礎(chǔ)。因特網(wǎng)的出現(xiàn)，使得世界的變化越來越快，可謂一日千里。抱殘守缺，固步自封，是根本無法在激烈的市場(chǎng)競(jìng)爭(zhēng)中立足的，企業(yè)要想在未來的全球化競(jìng)爭(zhēng)中擁有一席之地，就必須突破傳統(tǒng)的思想禁錮和思維定式，大膽創(chuàng)新，牢牢把握瞬息萬變的商機(jī)。對(duì)當(dāng)今的許多公司而言，人才是贏得競(jìng)爭(zhēng)優(yōu)勢(shì)的首要因素”。其次，管理重點(diǎn)由資本管理轉(zhuǎn)為知識(shí)管理。s petitive practices, petitive spirit and overall image. The socalled enterprise culture is the pany39。 and the rise of work technology, but also for the birth of a new corporate culture provides a weapon. Sentence: mechanism changed, times have changed, technology has changed, so many panies are faced with reshaping corporate culture. Gerstner saved Big Blue, the first is to explicitly change the corporate culture of IBM39。s corporate culture than the United States, Japan has lagged behind many, if not catch up now, defeat in the petition will be inevitable. Therefore, the new corporate culture and change the shape of a project is China39。 Inter economy is the service economy, rather than the technical and economic, the work platform for consumer transactions, environment is not a merchandise display。s economic environment, the only constant rule is everything is changing. In this regard, any anization or business if you do not always change and innovation, it is impossible to maintain their petitive advantage. No innovation, on the death, innovation has bee a corporate existence and development of important, and that only through its own innovation and certainty in order to deal with the uncertainty of rapid change. In the information context, the role of innovation has been an unprecedented strengthening, and sublimated into a social theme. In the age of electronic merce, innovation has bee the source of the vitality of enterprises, the traditional production scale, cost advantages and other factors will not decide the future, panies only through continuous innovation to survival and development. Conservative and conservative, is simply not in the fierce market petition based on the enterprise in the future in order to have a place in the 東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 6 global petition, we must break through the traditional idea of imprisonment and mindset, bold innovation, firmly grasp the everchanging business opportunities. 2, new ideas, to shape employee behavior. Shaping the behavior of employees is a corporate culture an important part. For those who play the leading role in emerce panies, the most is neither a shortage of raw materials, nor money。s culture, which is strive to win (Win) fast execution (Execute) and team spirit (Team) . Gerstner said, as IBM39。s values, and these values bee employees activities and norms of behavior. The origin of the corporate culture is how to increase profits, reduce costs and expenses. Its essence is how to enable enterprises to effectively integrate resources in order to achieve external flexibility, the pany survive in the petition, so as to realize sustainable development. Corporate culture for the enterprises to develop cultural management that a clear direction. The fundamental purpose of enterprise culture to foreign petition environment for building highly adaptable and can respond quickly to change according to environmental behavior capacities, which in fact is the pany owned by the external petitive environment 東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 2 according to the needs of internal resources the ability to integrate and use. Corporate culture should promote the formation of the capacity of the system, and the ability to maintain a good system. Many Chinese panies such as Haier, Lenovo and other one of the secrets of business success is to develop a set of corporate philosophy, business philosophy, formed its own unique corporate culture. 1, the corporate culture reflects the pany39。第三，新的管理思想和方法不斷涌現(xiàn)。電子商務(wù)企業(yè)有賴于員工的聰明才智和主動(dòng)性來作出更貼近消費(fèi)者、對(duì)市場(chǎng)反應(yīng)更快的決定。 企業(yè)員工行為的塑造是企業(yè)文化建設(shè)的重要組成部分。一句話，信息技術(shù)和網(wǎng)絡(luò)技術(shù)的廣泛應(yīng)用使得電子商務(wù)企業(yè)進(jìn)入市場(chǎng)的門檻得以大大降低。該類企業(yè)員工表現(xiàn)多數(shù)都激昂澎湃，但可能忽略了眼前的險(xiǎn)惡形勢(shì)和今天該干什么。此類現(xiàn)象多產(chǎn)生于工業(yè)制造企業(yè)，產(chǎn)生的原因多數(shù)是因?yàn)轭I(lǐng)導(dǎo)人本身素質(zhì)不高，或?qū)ζ髽I(yè)文化缺乏認(rèn)識(shí)。” 從我國(guó)企業(yè)文化的發(fā)展現(xiàn)狀來看，只能說尚處于較底層次，“企業(yè)文化戰(zhàn)略”沒有得到應(yīng)有的重視，企業(yè)文化的培養(yǎng)缺乏系統(tǒng)理論的指導(dǎo)，企業(yè)文化大多是傳統(tǒng)文化在企業(yè)中的縮影這樣的企業(yè)通常活力不夠，死氣沉沉，缺乏優(yōu)患意識(shí)，嚴(yán)重者可能離心現(xiàn)象嚴(yán)重。一方面，企業(yè)文化直接影響到員工的行為準(zhǔn)則、職業(yè)道德與夾子指向，培育和發(fā)展企業(yè)文化，能夠提高企業(yè)的凝聚力和向心力