【正文】 s emerce laws and regulations are not plete and the lack of clear laws and regulations to regulate emerce, the existing regulations also greatly improve the space.4．Generally weak sense of social integrityChina39。s marketoriented mode of operation, having been created. Operation but there were irregularities, not to form an effective administrative mechanisms, and industry selfregulation has not yet formed. Credit rating within the emerce trade is also fully belong to industry and individual behavior, there is no government support and recognition. Rating intermediaries, none of the rating basis for legal recognition, and thus the rating would be no legal effect. At the same time, China39。s mental cognitive content and behavior to explain the behavior of integrity, the first view integrity interpreted as a subjective reaction to outside stimuli, is made subject to certain situations stimulate out of the emergency response. Situational stimulus meaning is worthy of our indepth reflection, I think that the situation may include the actual existence of a variety of social forms of social interaction and the formation of social relations. Here due to external stimulation of the response should include emotional responses and rational reaction, may be out of situations stimulate the integrity of behavior more of the emotional. This stimulusresponse theory is very similar biological conditioned reflex theory, they regard the person, animal or plant as a passive acceptance of stimulus, and according to different stimulus conditions for the existence of reaction, and their behavior attributed to the determined by external conditions, the dependent variable. This stimulusresponse theory is not very strong indication of the fundamental causes of the awareness of honesty, integrity behavior. Although it is faith conduct research to establish the basis of people39。s noble behavior performance. Second, economic theory to explain people at a mutual advantage of the social munication network, to simplify the relationship between the people a pure interest, thus the integrity of this can reflect the moral elements of the subject itself downgraded an economic relationship exists in the society, which is unreasonable, and this can not explain some altruistic sex. Finally, economic theory emphasizes the integrity mechanism constructed starting from the external institution building, strengthening the rule of law, market and information system construction, while ignoring the internal culture of the people39。s rational choice, which is As far as the individual terms. From the social level, when individuals this to perform the contract and trustworthy behavior bee more and more frequent, more extensive, gave rise to the ethical values ??of society as a whole. It can be seen, economists explain the occurrence of acts of social integrity, people default to a rational, purely economic, and market the main driver of economic interests, have to focus on their own reputation and behavior. The third view is that the cooperation and division of labor is the integrity of the objective conditions. Exchange between the development of social productive forces and social transformation of the mode of production, specialization and division of labor has bee an inevitable requirement for social production, due to the division of labor, cooperation, and cooperation is bound to require producers to trust each other, trust and cooperation can not happen. Therefore, the integrity has bee an inevitable, economist with the economics theory of the integrity of the produce obtained faith conduct social consequences: reducing transaction costs.Indeed, both parties are mutual promises, emphasis on reputation in the transaction process will save a lot of unnecessary links, to accelerate the speed of the flow of goods, improve the level of social exchange, thus increasing the economic benefits of society. Economics believe that the lack of social integrity is due to the economic activities of society, when people39。 but it is also has a certain reality, the reality of performance for this munity provides us with many conveniences, such as: shopping can be done through emerce consumers, network transactions. It should be said that emerce is the product of the bination of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly.3．The impact of emerce in the integrity of the(1)Integrity management for emerce businesses to expand the scaleIntegrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be able to get good protection, firm size is difficult to be expanded.(2)Integrity management is an important means to strengthen customer resourcesIntegrity management will make customers increase business satisfaction and trust of the enterprise. If the enterprise has no credibility, false prices, delivery is not timely, customer will be gradually lost, leading to the customer to reduce.(3) Integrity management can help panies to establish a good marketIntegrity management will make customers have a good evaluation of the enterprise, so that more people know about the pany, good corporate image(4) Integrity management is to improve the product priceIntegrity management to make more people like the corporate, corporate trust and satisfaction, and only in this way will it be possible to raise prices, if not the