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Financials 7. Incentives 8. Legal Matters Starting up a Successful Business (8 Key steps) 3 1. Enjoy working in the Lab/Computer 2. Like to solve technical problems 3. Pay attention to details amp。LAN。LCD。 Numbers 4. Always look for Logic 5. Do NOT like deadline or make decisions 6. Do NOT Know much about finance 7. Do NOT enjoy working with people 8. Emotional about their way Profile of a Scientist/Engineer 4 1. Vision to Change the World (Realistic Vision) 2. Willing to Learn and Adapt 3. Open to Criticism 4. Realistic what can be done 5. Strong People skills 6. Emotionally Balanced 7. Drive, Confidence and Perseverance 8. Comprehensive Awareness of Bigger Environment Profile of an Entrepreneur 5 Statement Competency Management Team (Match “Right” person with the function) Model Weapons Quality (“General”。 Value Proposition 6. Fund Raising amp。天津中環(huán)等 (c) InterNet Phone。ERP。 NOT “Technical” Manager) amp。 Products 5. Customers amp。北京東方電子 。Bio。D and Products Capability Capability of Finance, ( Ability to Raise Capital) for Future and Growth 10 Key Success Factors (十大成功因素 ) 6 創(chuàng)業(yè)十戒 ( 切忌 )( I) 1. 為了名利 2. 為了做老板 3. 因?yàn)閯e人做起來很容易 4. 因?yàn)槟銒寢屪屇阕? 5. 沒有計(jì)劃地做 6. 孤軍奮戰(zhàn) 7 創(chuàng)業(yè)十戒(切忌 )( II) 7. 死守計(jì)劃 8. 與非志同道合的人合作 9. 優(yōu)柔寡斷,坐失良機(jī) 10. 輕易放棄 8 [A]: 動(dòng)機(jī) 1. 動(dòng)機(jī)不純正 2. 一切向前看 [B]: 股東 3. 股東組合錯(cuò)誤 4. 結(jié)構(gòu)不合理 5. 創(chuàng)業(yè)家失去主控權(quán) 6. 產(chǎn)權(quán)不清楚 創(chuàng)業(yè) 12大敗因 ( I) 9 [C]: 戰(zhàn)略 7. 缺乏創(chuàng)業(yè)計(jì)劃 8. 缺乏市場(chǎng)焦點(diǎn) 9. 過度樂觀的評(píng)估 [D]: 資源 10. 缺乏關(guān)鍵性資源 11. 同時(shí)進(jìn)行太多業(yè)務(wù) 12. 缺乏流動(dòng)資金 創(chuàng)業(yè) 12大敗因 ( II) 10 創(chuàng)造競爭優(yōu)勢(shì) [Strategy 1]: Cost Leadership(價(jià)格競爭策略 ) 目標(biāo) :降低成本 (一致性 ) 策略:“低成本”政策 貫徹于企業(yè)的整體 1. 生產(chǎn)制造 2. 采購 3. 行銷 4. 服務(wù) → Operational Competition [Strategy 2]: Differentiati