經(jīng)典培訓(xùn)《大陸高科技企業(yè)創(chuàng)業(yè)與藍海策略》(文件)
【正文】 values that others can not provide 提供客戶“他人無法提供的 ” 特殊價值 提供獨特價值 2. Value perceived by the customer is the real core petence. 能被顧客認知的價值 , 才是真正的核心 專長 3. Whenever it brings you petitive advantage 帶來競爭優(yōu)勢 Core Competence 12 Successful Strategy(1): Low Cost Operation 1. Overall Low Cost： a. Design : Standardization amp。 創(chuàng)造新市場 Labor Availability c. Global Logistic Support 13 Successful Strategy(2) : Differentiation Target : 1. Unique Positioning Via Innovation 2. No (or Less) Competitor Execution : 1. Technology 2. Product Concept 3. Userfriendly Don’t strive for Something better, But make something different. ( To Create amp。 Numbers 4. Always look for Logic 5. Do NOT like deadline or make decisions 6. Do NOT Know much about finance 7. Do NOT enjoy working with people 8. Emotional about their way Profile of a Scientist/Engineer 4 1. Vision to Change the World (Realistic Vision) 2. Willing to Learn and Adapt 3. Open to Criticism 4. Realistic what can be done 5. Strong People skills 6. Emotionally Balanced 7. Drive, Confidence and Perseverance 8. Comprehensive Awareness of Bigger Environment Profile of an Entrepreneur 5 Statement Competency Management Team (Match “Right” person with the function) Model Weapons Quality (“General”。 Plan 3. Building your Team 4. Market, Technology amp。HDSL。北京地球村 。LCD。南開大學(xué) (b) 培訓(xùn)上市企業(yè) :深圳 TCL。 大陸高科技企業(yè) 創(chuàng)業(yè)與藍海策略 主講人 ：曾憲章博士 美國百人會．理事 曉龍基金會． 董事長 南開國際管理論壇．執(zhí)行主席 內(nèi) 容 A. 成功創(chuàng)業(yè) 八大步驟 P 2—P 5 B. 創(chuàng)業(yè)十戒 P 6—P 9 C. 創(chuàng)造競爭優(yōu)勢 P10—P15 (a) 低成本策略 (b) 差異化策略 D. 創(chuàng)新 (a) 創(chuàng)新體制 P16—P17 (b) 創(chuàng)新案例 P18—P19
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