[和銳方略]消費(fèi)者洞察ppt---yz20xx(完整版)
【正文】 腸解毒，潤腸通便，涼血止血 江中制藥，品質(zhì)保證江中制藥，品質(zhì)保證 華南對痔瘡患者的研究n 關(guān)于患者對痔瘡的感覺和態(tài)度：關(guān)于患者對痔瘡的感覺和態(tài)度：“ 痔瘡是一種十分常見的多發(fā)病，大眾對痔瘡有了很普遍的認(rèn)痔瘡是一種十分常見的多發(fā)病，大眾對痔瘡有了很普遍的認(rèn)識，痔瘡發(fā)作時(shí)患者感覺比較痛苦，但對患者造成的心理壓識，痔瘡發(fā)作時(shí)患者感覺比較痛苦，但對患者造成的心理壓并不大。走長路，就比較痛苦。 21 一月 20236:42:39 下午 18:42:39一月 21n 1比不了得就不比，得不到的就不要。 18:42:3918:42:3918:42Thursday, January 21, 2023n 1不知香積寺，數(shù)里入云峰。 18:42:3918:42:3918:421/21/2023 6:42:39 PMn 1越是沒有本領(lǐng)的就越加自命不凡。 6:42:39 下午 6:42 下午 18:42:39一月 21MOMODA POWERPOINTLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看專家告訴。 18:42:3918:42:3918:42Thursday, January 21, 2023n 1知人者智，自知者明。 21 一月 20236:42:39 下午 18:42:39一月 21n 1楚塞三湘接，荊門九派通。 一月 216:42 下午 一月 2118:42January 21, 2023n 1行動出成果，工作出財(cái)富。play with themn Video tape them using the product at homen Ask consumers to photograph /videotape their experiencen Projective techniques to uncover thoughts,motives that are unfortable to articulate某些技術(shù)n Out of the focus group room In homes, at schooln extended groups, multiple sessions, panelsn Beyond oneonone’s and focus groups Mini groups Husbands and wives, families, moms and their kids Client,agency + Consumer brainstormingWorkshop 1Human InsightsAssignmentn Each team will be assigned a product or service and a corresponding targetn In the absence of formal research, “bee” your target and generate at least 10 insights, keeping your product/service “l(fā)oosely” in mindn Use the hint list, as appropriaten Narrow the field to 1 or 2 viable insightsn Record how you narrowed the fieldn Record how you decided to apply the insight(Strategy? Execution?)Product/Service and Targets Consumer Products2. Haagen Daz premium icecream3. Reebok athletic shoes4. Hennessy VSOP5. SKII Skincare6. Pert Shampoo7. Kellogg Mueslix cereals8. Fei Yang Juice Tea Drinks9. Philip Morris Parliment10. Teco Cellular phonesParents of 37 year oldBaby boomersMales 1217Males 2539Women 2039Adults 2039(esp females
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