【正文】 ...........18 綜合解析 ...............................................................................................................................................................................................................................19 市場分析 ..............................................................................................................................................................................................................................204 項目定位及分類 ..........................................................................................................................................................................................................................252 / 47 多角度的項目定位 ...............................................................................................................................................................................................................25 項目定位的分類 ...................................................................................................................................................................................................................255 理念的形成 ..................................................................................................................................................................................................................................26 對主要問題的判斷歸納 .......................................................................................................................................................................................................26 主題 .......................................................................................................................................................................................................................................27 理念 .......................................................................................................................................................................................................................................28? 可持續(xù)發(fā)展理念 .............................................................................................................................................................................................................28? 城市經營理念 .................................................................................................................................................................................................................28? 城市旅游理念 .................................................................................................................................................................................................................28? 休閑體驗理念 .................................................................................................................................................................................................................29? 文化回歸理念 .................................................................................................................................................................................................................296 開發(fā)策略分析 ..............................................................................................................................................................................................................................30 旅游開發(fā)策略分析 ...............................................................................................................................................................................................................30 旅游開發(fā) SWOT 分析 ....................................................................................................................................................................................................30 旅游開發(fā)策略選擇 ........................................................................................................................................................................................................31 可利用土地開發(fā)策略分析 ...................................................................................................................................................................................................31 整體開發(fā)策略分析 ...............................................................................................................................................................................................................337 策略計劃 ......................................................................................................................................................................................................................................35 計劃對功能的要求 ...............................................................................................................................................................................................................35 對旅游功能的要求 ........................................................................................................................................................................................................35 對地產功能的要求 ........................................................................................................................................................................................................36 總體功能的要求 ............................................................................................................................................................................................................37 投資預算及投資模式 ...........................................................................................................................................................................................................39 旅游項目投資預算 ..............................................................................................................................................