【正文】 、入門費(fèi)或強(qiáng)行購(gòu)買產(chǎn)品費(fèi)用等，其運(yùn)作主要依靠后續(xù)發(fā)展的參加者支付的報(bào)酬維持。第五，管理模式不同。也因?yàn)槿绱?，安利公司的?chuàng)始人在1989年被聯(lián)合共秘書長(zhǎng)授予了環(huán)境保護(hù)成就獎(jiǎng)，因而成為世界上唯一一家獲得該榮譽(yù)的日用品企業(yè)。目前，安利公司產(chǎn)品包含了營(yíng)養(yǎng)保健食品系列、雅姿美容化妝品系列、個(gè)人護(hù)理產(chǎn)品系列及家居護(hù)理產(chǎn)品系列。直銷渠道，能夠最大可能地發(fā)揮銷售人員的主觀性，在降低成本的同時(shí)，盡可能擴(kuò)大產(chǎn)品的銷售，這種銷售渠道，能夠拉近銷售人員之間以及銷售人員與消費(fèi)者之間的距離，能夠凝結(jié)銷售團(tuán)隊(duì)、組織的凝聚力，增加消費(fèi)客戶的群體忠誠(chéng)度。其中，專業(yè)培訓(xùn)主要是培訓(xùn)安利直銷人員熟悉產(chǎn)品的性能和性價(jià)比，勇于展示自我，有自己獨(dú)特的銷售特點(diǎn)。安利公司的幾個(gè)系列產(chǎn)品，都是自建自產(chǎn)，并且嚴(yán)格要求質(zhì)量，這也是其為什么沒(méi)有價(jià)格優(yōu)勢(shì)的產(chǎn)品，反而獲得了更多市場(chǎng)的原因。環(huán)保、兒童、健康這三大公益主題一直是安利公司投入的重心。再結(jié)合其體育明星代言的策略，不但成功使其產(chǎn)品成功促銷，同時(shí)也促進(jìn)了中國(guó)體育營(yíng)銷活動(dòng)的傳播。安利的成功對(duì)我國(guó)的直銷企業(yè)有著十分重要的啟示，對(duì)其研究具有十分重要的意義。通過(guò)對(duì)員工的培訓(xùn)，既提高了員工的激情、能力，還促進(jìn)了產(chǎn)品的銷售，最終實(shí)現(xiàn)雙贏。我國(guó)直銷企業(yè)應(yīng)當(dāng)結(jié)合自己的企業(yè)產(chǎn)品和品牌定位進(jìn)行企業(yè)文化建設(shè)，做到企業(yè)真正健康穩(wěn)定的發(fā)展。既不能夜郎自大，更不能固步自封。、分析、計(jì)劃、執(zhí)行和控制[M].上海：上海人民出版社，1999.[21]Yien，Juimei， factors affecting Amway Taiwan distributors intentions to participate in continuing education(china)[D].UNIVERSITY OF SOUTHDAKOTA，2004.[22]Patty Charles for Determining the Feasibility of Direct Selling as a Means of Introducing New Consumer Products[D].Ndiana University，Kelley School of Business，1963.[23]Phd Camey，John marketing relationships in entrepreneurial direct selling organizations[D].the University of Oklahoma，1994.附 錄Direct the course of developmentDirect Marketing is exotic, historical experience and lessons tell us that when things abroad to enter China, the generally mature in foreign markets and may even have something new to replace, in order to maintain the old model to extend the life cycle, often to develop new sales model as well.From the time of analysis, direct sales into China in the early 90s, is the world’s Code of Ethics issued on the eve of distributors, direct sales model in the world direct Union had enough lessons learned and management, direct marketing Yao follow Shichanggui1v fair petition in the world direct Union Association and the law has been available in the form of management of direct marketing tool that the pros and cons , the direct sales into China during this period is the direct sales pany to maintain the old mode of operation of the , China’s reform and opening up policy 90, the policy of the inevitable to address the employment needs of individuals through direct fortunes of the temptation to make direct run wild, spread quickly in the land of China.The development of China’s direct selling industry is very tortuous, from the late 80s, the Japanese pany selling magnetic healthcare mattress Japan Life to carry out direct sales operations in China, the Chinese direct sales began.November 14, 1990 the pany Avon’s direct selling pany, as the first officially registered, due to the special situation in China, direct sales into China in the beginning, with those on the direct sales model and use of illegal pyramid, rodents fraud organizations interpretation of the plex struggle has experienced the risechaosout of controlconsolidation phase(in April 19901, 998)and then into the transition, (July 1998)until the end of 2005, two ordinance introduced in 2006 into an innovative direct marketing in China first year.Direct access to China’s first, because people do not know of direct marketing，academics, theorists, management sector, the media is not enough research on direct selling, not caused by the sales model resulted in the use of illegal moneymarking pyramid organizations rushed into the sky, the development of chaos out of control, or even distributors to intercept the train, gang fights, murders and other serious incidents affecting public deduction under the ID card after the brainwashing class, forcing others to join the pyramid scheme and so the cycle continues, a serious departure from the tendency of the economic track, causing social seriously, some direct sales force education and training organizations in the process of spreading has obvious political leanings of the speech, incitement to discontent on society and the government, especially those from outside the classroom to promote use of direct speech wrong ideology, some may be no intention to, and some people with ulterior motives are clear, making the organization of direct sales personnel there any signs to political organization.Illegal pyramid scheme for the country more and more disputes, the Government had to take