【正文】 ices: for Bank amp。 Remendation………………………..78 82 Issue amp。s b an k C le ar in g c e r t e r C olle c t ing bank C A c e nt e rE c om m e r c e p ar t ic ip an t s: browsing Web site, formulating order, delivery order/payment data toWeb site 2/ site: confirming order, conveying payment data to payment gateway gateway: delivery payment data to card issuer’s bank issuer’s bank: verifying payment validity, transferring money to clearing center center: accepting money, notifying collecting bank 7/ bank: collecting money, notifying Web site 9/ site: processing data, informing distributor to arranging delivery 11/: deliver products 9 Issuing information Business Web site Business Deal Checking information Business ModelB2B Model 1: Information Platform Emerce Development in China Function: Web site issuing supply amp。 place 35 Preferred Payment Methods for Online shopping Available Payment Methods Ranking Banking card Cash on delivery others Postal remittance Although COD is the major payment method in today’s market, most consumer prefer banking card. Moreover, certain amount of potential users are going to shop online by varied banking card. However, many constraints, such as security, credibility and delivery push consumers to take COD, a good supplement for online transaction 36 Available Payment Methods Decision framework for consumer shopping online 30%30%15%10%15%0% 5% 10% 15% 20% 25% 30% 35%DeliverySecurityServiceProcessmethodsDelivery Security Service Process methodsDeferring delivery 30% Unsecured online payment 30% Bad after selling service 15% Complicated payment process 10% Insufficient payment methods 15% 37 Available Payment Methods Decision Framework for Consumer Payment Behaviors Consumer’s position during online transaction In overseas market Merchant put consumer interest on the most important position. During transaction, consumer can overdraft from bank and enjoy best service provided by merchant In China market Current regulations protect not consumer but merchant’s interest. It is almost impossible for Chinese consumer to overdraft from bank, most merchant provide low level after selling service Factors influence consumer payment behaviors Security of online payment Merchant credibility Consumption concept Application of puter/banking card Product’s attribute Diversified payment methods Convenience of online operating The following three factors have more Stronger influence Security of online payment Merchant credibility, after selling service Convenience of online operating 38 Available Payment Methods Future Development of online payment methods 50%35%11%2%2%0% 10% 20% 30% 40% 50% 60%CardCODClubRemittanceOthersCard COD Club Remittance Others Banking card 50% Cash on delivery 35% Green card 11% Postal remittance 2% Others 2% 39 Main banks in Emerce Cooperation style with merchants Banks involved in online payment Business scale 40 Main banks in Emerce ?Current Status ?Key Issues ?Future Development 41 Banks Involved in Emerce Main banks in Emerce Starting timeJan98Apr98Jul98Nov98Feb99May99Aug99Dec99Mar00Jun00Oct00CMB BOC CCB CAB MS HX SZ ICBOCCMB BOC CCB CABMS HX SZ ICBOC42 Cooperation Style with MerchantBank of China Main banks in Emerce Merchant needs to plete the following process to bee an appointed business of BOC Delivery application to BOC for establishing Web site Related technology requirement: including Web site and Payment platform Informing BOC to exam Web site/payment platform Reaching agreement and being appointed business Downloading Ecertificate from Web site three days after signing agreement Transferring Ecertificate to payment gateway of BOC to confirm, and then dealing with banking card of BOC 43 Main Banks in Emerce Key issue and future development key issue No unified and authoritative CA center No pleted law and regulations for Ebusiness Difficult to mence crossregions operation for relative low level of puter/Inter application within bank system Difficult to form crossbanks operation for traditional management mechanism Trend of development Establishing authoritative CA center by government Setting up related law to manage Emerce Improving puter/Inter application level within bank system Accelerating exploration of crossbanks/crossregions operation 44 Online Payment Process ?Current Status ?Key Issues ?Future Development 45 SET Transaction Process Online Payment Process Card Holder Web Site Epayment Ewallet Merchant’s Server Merchant Bank Payment Gateway Payment Registry— CA Certificate Authority Center Inter 1 2 3 3 3 4 4 5 6 7 7 holder: browsing web site, formulating order : acting Ewallet : verifying participants’ identity : delivering order/payment data to Epayment/payment gateway separately gateway: delivering payment data to Bank。 6 Merchant: confirming transaction result, arranging delivery 7 Merchant: regularly asking payment information from payment gateway, payment gateway asking card issuer to transfer money, returning result to merchant. Note: all participants can get legal identity from CA before transaction and CA will verify identify of others during the whole transaction 47 Model 2: NONSET Shopping card (no bank involved) (SSL, RSA encryption, firewall) Online Payment ProcessB2C Card Holder Card Issuer’s Bank Merchant 1 3 6 4/5 7 2 holder: buying shopping card from card issuer’s bank or agent holde