【正文】 by first, then settling by Eaccount 57 Area Difference in Three Cities Potential Competitor Easy payBank of China China GNET China Information Highway Corporation Pla 58 Potential CompetitorChina Brief Introduction Background: China is an Inter payment service provider for online merchants in China. It provides a bridge to Chinese financial institutions that enables merchants to offer online payment solutions using bankcards from multiple banks across the country and the world. Founded by Shanghai Banking Card Network Service Center amp。 Commercial Department Registration amp。 seller reaching deal online : notifying opening bank to transfer money through customer terminal : transferring money to seller Note: CMB can provide real time financial service 52 Online Payment Process Key Issues amp。 3 Card holder: verifying merchant’s identity, conveying order to merchant ( payment data is unreadable to merchant)。 Financial institutions SET for Ecredit Enabling Services: transforming credit card transaction information under SET system SET for Edebit Enabling Services: transforming automatic transfer information under SETlike system SSL for Ecredit Enabling Services: transforming credit card transaction information under SSL system Payment gateway connection services: for Store appointed by bank, ISP, online shopping city SET for Ecredit Connection Services:, Connecting objectives with payment gateway of bank amp。 Concern………………………………………83 85 3 Project Outline Emerce development Methodology Key findings Analysis amp。 Bank of China set up payment gateway of SET and CA Center 1999/9: Software development center of BOC set up Emerce laboratory 6 Emerce Development in China 80020180100Shopping Auction Service Longdistance educationSource: Desktop Emerce current condition Emerce development is still in the growth stage and experienced rapid development in 1999. In 1999, total amount of online transaction is RMB and it is estimated that the total amount of online transaction will reach RMB b in 20xx The latest research presents that inter users in China has exceeded 17m By March 20xx, there are about 1100 Web sites 7 Emerce Structure Emerce Development in China Note: CA will verify identity of all participants during the course of transaction. Exchanging/clearing User Distribution Buying/Selling/Storing CA Web Site Transaction Data base Accounting Payment Gateway Information Card Issuer’s Bank （ Paying Bank） Collecting System （ Collecting Bank） …. Back System 12 1 2 3 4 5 6 7 8 9 10 10 10 11 8 Emerce Development in China U s e r W e b s it e P ay m e n t g at e w ay C ar d I s s u e r 39。consumer’s requirement Other stuff related Emerce Secondary research Secondary materials sources. Related published sources: government information/statistic professional magazines brochures of banks/merchants Inter sources Professional institutions Achievement of secondary research Related regulations Basic status of online payment Potential petitor Trends/opportunities 28 Project Objectives Key Findings Online payment process Available payment methods Main banks involved in Emerce Difference in Beijing/Shanghai/Guangzhou Market survey result 29 Available Payment Methods Online payment methods Preferred methods for online shopping Offline payment methods Market share of different methods 30 Available Payment Methods ?Current Status ?Key Issues ?Future Development 31 Online Payment Methods Available Payment Methods C r e d i t c ar d D e b i t c ar d C l u b c ar d I C c ar d S m ar t c ar d S avi n g ac c ou n tB an k i n g c ar d E c as h E c h e c k E b an kB 2CE b an k E l e t t e r of c r e d i tB 2BOn li n e pay m e n t m e t h ods32 Offline Payment Methods Available Payment Methods Cas h o n d e l i ver y P os t al r e m i t t an c e B an k t r an s f e rB 2CCh e c k B an k t r an s f e rB 2BO f f l i n e p ay m e n t m e t h od s33 Market Share of Different Methods Available Payment Methods 1%9%70%20%COD Credit card Post remittance Cash on delivery: 70% Banking card: 20% Postal remittance: 9% Others 1% 34 Available Payment Methods Member registration Cashier Shopping cart Enter user name/ password Cancel order Confirming order Order result Payment method Log on web site 繼續(xù)購物 Give up buying Waiting response Enter personal information Valid order Club member? Delivery Waiting delivery Yes No Continue buying Consumeronline buying process flow Note:some web site will or call Consumer to confirm delivery time amp。 5 Payment gateway: verifying merchant’s identity, verifying payment validity of card by traditional bank work, returning payment result to merchant。 LawsCA Center To identity of all participants during the whole course of transaction, it is necessary to set up a credit system and a mechanism to verify credit system to keep security of online business. CA center is in charge of granting and managing digital certificate needed by all entities who participated in online transaction China Finance Certificate Authority(1998/03) (Organized by People’s bank of China and 11 merchant banks) Shanghai Certificate Authority (1998/11) (anized by Shanghai Emerce CA Co. Ltd) Guangdong Certificate Authority(1999/03) (anized by Guangdong Banking Card Network Service Center) 55 Area Difference in Three Cities Related Regulation amp。 payment experts