企業(yè)戰(zhàn)略管理2(2)(完整版)
【正文】 ision and Mission statements in the text (one example per group) 檢查課本中的目標(biāo)和任務(wù)陳述（每個小組一個范例） ? Compare the statements with the list of Essential Components in the text 用課本中所列的基本要素與陳述進(jìn)行比較 Developing Vision amp。 Mission: McGinnis認(rèn)為目標(biāo)和任務(wù)： ? Define what the anization is 對企業(yè)進(jìn)行定義 ? Define what the anization aspires to be 表明企業(yè)的追求 ? Are broad enough to allow for creative growth 足夠廣闊允許創(chuàng)造性增長 ? Distinguishes anisation from all other 將本企業(yè)與其他企業(yè)相區(qū)別 ? Serve as framework to evaluate current activities amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 Effective vision amp。 effective! 短而有效是最好的 Vision needs to be attractive and inspiring. 愿景應(yīng)該是有吸引力且振奮人心的 Vision amp。 。 Mission 目標(biāo)和任務(wù)（愿景和使命）的重要性 Although research results mixed, business with formal vision and mission statements indicate 盡管研究結(jié)果是多種多樣的，擁有正式目標(biāo)和任務(wù)（愿景和使命）陳述 的公司顯示： ? 2X average return on shareholder‘s equity 是平均股東權(quán)益報酬的兩倍 ? Positive relationship to anizational performance 與企業(yè)績效之間的保持正向關(guān)系 ? 30% higher return on certain financial measures 在某些財務(wù)指標(biāo)方面的收益要高出 30％ Strategic business case 戰(zhàn)略企業(yè)案例 ? The manner in which business addresses the triple bottom line agenda can enhance or undermine 企業(yè)對于三條底線議程的態(tài)度可以增強(qiáng)或破壞： – its reputation, 企業(yè)的名譽(yù) – brand equity, 品牌權(quán)益 – risk profile, 風(fēng)險特征 – innovation, 創(chuàng)新 – productivity, 生產(chǎn)力 – efficiency, 效率 – access to capital, 使用資金 – licence to operate and 經(jīng)營許可，及 – ability to attract and retain talent. 吸引和留住人才的能力 ? Through these it can have a material impact on the pany‘s longterm shareholder value and success 這樣就對企業(yè)的長期股東的價值和成功造成了實質(zhì)性的影響。 future orientation 動態(tài)和未來導(dǎo)向 Exercise 3 練習(xí) 3 ? What are the values of your family? 你們家族的價值觀是什么？ ? How did you learn your family values? 你是如何知道家族價值觀的？ ? Share experiences in the group 跟小組成員分享你的經(jīng)驗 ? How might this be relevant to business? 這與商業(yè)有什么關(guān)系？ ? Select one example to share with the class 選擇一個例子與全班同學(xué)分享 Customer Orientation 顧客導(dǎo)向 Good vision amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 Effective vision amp。 mission needed before any alternative strategies formulated or implemented 在制定或?qū)嵤┤魏翁娲鷳?zhàn)略之前必須要有明確的目標(biāo)和任務(wù) ? Needs as broad range of participation as possible including workforce and other key stakeholder
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